Effects of Branding on Customer Loyalty in Hotels: A Case Study of Jevine Hotel Kabusu.

The study was about investigating the effects of branding on customer loyalty in hotels. A case study of Jevine Hotel Kabusu. The study was guided by three objectives which were: to find out the factors that contribute to hotel brand loyalty at Jevine Hotel Kabusu, to find out the relationship betwe...

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Bibliographic Details
Main Author: Kyarisiima, Pamela
Format: Thesis
Language:English
Published: Kabale University. 2024
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/2166
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