Creative Marketing and Financial Performance of Small Medium Businesses in Uganda: A Case of Butogota Town Council Kanungu District.
The study aimed to explore the relationship between creative marketing and the financial performance of small and medium businesses in Butogota Town Council. It was guided by specific objectives: examining the determinants of creative marketing and financial performance, identifying the factors affe...
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| Format: | Thesis |
| Language: | English |
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Kabale University
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/2124 |
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