Customer Loyalty and Firm Performance: An In-depth Analysis of the Edible Oils Manufacturing Firms.
The study sought to analyze the effect of customer loyalty on the performance of edible oil manufacturing firms in Kenya. The constructs of customer loyalty included: repurchase, positive word of mouth, recommendations, and commitment to the brand while firm performance was measured using sales volu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kabale University
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/2114 |
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