Quality Differentiation Strategies: Implications For Edible Oils Manufacturing Firms in Kenya.
The study sought to establish the effect of quality differentiation strategies (product performance, conformance, and reliability) on the performance (sales volume, profitability, and market share) of edible oils manufacturing firms in Kenya. A causal research design was adopted for the study which...
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| Format: | Article |
| Language: | en_US |
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Kabale University
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/1966 |
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