Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District.

This study examined Marketing strategies and organization performance in the case of Rukiga Sacco Kabale Municipality Kabale District. The study was guided by the following specific objectives: to identify the marketing strategies employed by Rukiga SACCO, to examine the marketing challenges of SACC...

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Main Author: Ainebyoona, Jacob
Format: Thesis
Language:en_US
Published: Kabale University 2023
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/1556
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author Ainebyoona, Jacob
author_facet Ainebyoona, Jacob
author_sort Ainebyoona, Jacob
collection KAB-DR
description This study examined Marketing strategies and organization performance in the case of Rukiga Sacco Kabale Municipality Kabale District. The study was guided by the following specific objectives: to identify the marketing strategies employed by Rukiga SACCO, to examine the marketing challenges of SACCOs, and to assess the relationship between marketing strategies and business performance. A descriptive qualitative research design was used to survey both quantitative and qualitative data. The target population constituted 5 members of staff and 40 clients of Rukiga SACCO. The researcher applied purposive sampling to select 2 staff members of the SACCO. The researcher also used simple random sampling to select 38 clients of the SACCO. Editing of the questionnaires was cloned to ensure there were no errors. Analysis of quantitative data was cloned using statistical analysis techniques such as the frequencies, means, and percentages Analysis of qualitative data was done using content analysis. The presentation of the data was done using tables. The study findings revealed that making visitations to the community to sensitize the general public is the main marketing strategy, competition is the main challenge faced by SACCO and marketing improves diversity and SACCO's relevance. The study recommends that community members be organized in cooperative unions or associations to easily acquire certain services or help from the SACCOs such as getting loans at lower interest.
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spelling oai:idr.kab.ac.ug:20.500.12493-15562024-01-24T07:53:30Z Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District. Ainebyoona, Jacob Marketing Strategies Organization Performance Rukiga SACCO Kabale Municipality Kabale District This study examined Marketing strategies and organization performance in the case of Rukiga Sacco Kabale Municipality Kabale District. The study was guided by the following specific objectives: to identify the marketing strategies employed by Rukiga SACCO, to examine the marketing challenges of SACCOs, and to assess the relationship between marketing strategies and business performance. A descriptive qualitative research design was used to survey both quantitative and qualitative data. The target population constituted 5 members of staff and 40 clients of Rukiga SACCO. The researcher applied purposive sampling to select 2 staff members of the SACCO. The researcher also used simple random sampling to select 38 clients of the SACCO. Editing of the questionnaires was cloned to ensure there were no errors. Analysis of quantitative data was cloned using statistical analysis techniques such as the frequencies, means, and percentages Analysis of qualitative data was done using content analysis. The presentation of the data was done using tables. The study findings revealed that making visitations to the community to sensitize the general public is the main marketing strategy, competition is the main challenge faced by SACCO and marketing improves diversity and SACCO's relevance. The study recommends that community members be organized in cooperative unions or associations to easily acquire certain services or help from the SACCOs such as getting loans at lower interest. 2023-12-26T10:52:27Z 2023-12-26T10:52:27Z 2022 Thesis Ainebyoona, Jacob (2022). Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District. Kabale: Kabale University. http://hdl.handle.net/20.500.12493/1556 en_US Attribution-NonCommercial-NoDerivs 3.0 United States http://creativecommons.org/licenses/by-nc-nd/3.0/us/ application/pdf Kabale University
spellingShingle Marketing Strategies
Organization Performance
Rukiga SACCO
Kabale Municipality
Kabale District
Ainebyoona, Jacob
Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District.
title Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District.
title_full Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District.
title_fullStr Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District.
title_full_unstemmed Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District.
title_short Marketing Strategies and Organization Performance: A Case Study of Rukiga SACCO Kabale Municipality Kabale District.
title_sort marketing strategies and organization performance a case study of rukiga sacco kabale municipality kabale district
topic Marketing Strategies
Organization Performance
Rukiga SACCO
Kabale Municipality
Kabale District
url http://hdl.handle.net/20.500.12493/1556
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