Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda

This study adopted a cross-sectional survey research design and involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123 respondents was selected using simple random and purposive sampling techniq...

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Main Author: moses Agaba
Format: Article
Language:English
Published: ADPEBI International Journal of Business and Social Science 2023
Online Access:http://hdl.handle.net/20.500.12493/1202
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author moses Agaba
author_facet moses Agaba
author_sort moses Agaba
collection KAB-DR
description This study adopted a cross-sectional survey research design and involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123 respondents was selected using simple random and purposive sampling techniques. The quantitative data were analyzed using SPSS Version 23.0 and the thematic analysis method was used to analyze the qualitative data. Quantitative results in form of descriptive statistics, correlations and regressions were presented in tables based on the study objectives. The study found that social-cultural factors were positively and significantly related to coffee consumption (r =. 764, P≤.01). The social-cultural factors status in terms of Social class of people/reference groups, Occupation and Life Style and as such, coffee consumption is influenced by these factors. The study further concluded that embedded beliefs, that the people of Rukungiri District should go back to their tradition of coffee consumption since it was their own from the beginning
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spelling oai:idr.kab.ac.ug:20.500.12493-12022024-01-17T04:45:12Z Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda moses Agaba This study adopted a cross-sectional survey research design and involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123 respondents was selected using simple random and purposive sampling techniques. The quantitative data were analyzed using SPSS Version 23.0 and the thematic analysis method was used to analyze the qualitative data. Quantitative results in form of descriptive statistics, correlations and regressions were presented in tables based on the study objectives. The study found that social-cultural factors were positively and significantly related to coffee consumption (r =. 764, P≤.01). The social-cultural factors status in terms of Social class of people/reference groups, Occupation and Life Style and as such, coffee consumption is influenced by these factors. The study further concluded that embedded beliefs, that the people of Rukungiri District should go back to their tradition of coffee consumption since it was their own from the beginning Kabale University 2023-06-23T12:14:24Z 2023-06-23T12:14:24Z 2023-04-19 Article 2808-0939 DOI: https://doi.org/10.54099/aijbs.v3i1.358 http://hdl.handle.net/20.500.12493/1202 en application/pdf ADPEBI International Journal of Business and Social Science
spellingShingle moses Agaba
Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda
title Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda
title_full Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda
title_fullStr Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda
title_full_unstemmed Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda
title_short Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda
title_sort social cultural factors and coffee consumption in rukungiri district uganda
url http://hdl.handle.net/20.500.12493/1202
work_keys_str_mv AT mosesagaba socialculturalfactorsandcoffeeconsumptioninrukungiridistrictuganda