Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda
This study adopted a cross-sectional survey research design and involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123 respondents was selected using simple random and purposive sampling techniq...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
ADPEBI International Journal of Business and Social Science
2023
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| Online Access: | http://hdl.handle.net/20.500.12493/1202 |
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| Summary: | This study adopted a cross-sectional survey research design and
involved quantitative and qualitative methods which enabled the
study to evaluate the relationship between the study variables in a
snapshot. A sample of 123 respondents was selected using simple
random and purposive sampling techniques. The quantitative data
were analyzed using SPSS Version 23.0 and the thematic analysis
method was used to analyze the qualitative data. Quantitative results
in form of descriptive statistics, correlations and regressions were
presented in tables based on the study objectives. The study found
that social-cultural factors were positively and significantly related
to coffee consumption (r =. 764, P≤.01). The social-cultural factors
status in terms of Social class of people/reference groups,
Occupation and Life Style and as such, coffee consumption is
influenced by these factors. The study further concluded that
embedded beliefs, that the people of Rukungiri District should go
back to their tradition of coffee consumption since it was their own
from the beginning |
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