Creative Marketing and Financial Performance of Small Medium Enterprises in Rwanda: A Case Study of Selected Businesses in Nyamata Town.
The study aimed to investigate the connection between creative marketing and the financial performance of small and medium enterprises (SMEs) in Nyamata Town, Rwanda, as there is limited existing research on this topic. The research objectives included examining the factors influencing creative mark...
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| Format: | Thesis |
| Language: | en_US |
| Published: |
Kabale University
2023
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| Online Access: | http://hdl.handle.net/20.500.12493/1194 |
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