Efficiency of Packaging Design as a Marketing Tool: A Case Study Of Elite Bakery Limited Kabale Branch.
The study was carried out regarding the efficiency of packaging design as a marketing tool of roducts. A study of Elite Bakery Limited, was guided by the following objectives; to identify the forms of packaging used by Elite Bakery limited in promoting their sales, to examine the role played by pack...
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| Format: | Thesis |
| Language: | en_US |
| Published: |
Kabale University
2023
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| Online Access: | http://hdl.handle.net/20.500.12493/1096 |
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