Multidimensional bandwagon effect and dual-process decision making: An integrated model of the theory of planned behavior from the perspective of American millennials’ travel intention
This study addresses the imperative need for an updated approach that incorporates evolving psychological insights and economic theories to better understand decision-making processes in the tourism sector. By integrating the bandwagon effect with the theory of planned behavior (TPB), the study aims...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024174063 |
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