Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network
The study empirically analyzed activism participants’ roles drawn from the lens of social media affordance and identified the activism opinion leaders based on the framework of network connectivity, message diffusion, and semantic relevancy through the case of the #Marchforourlives Twitter network,...
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| Format: | Article |
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MDPI AG
2024-07-01
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| Series: | Digital |
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| Online Access: | https://www.mdpi.com/2673-6470/4/3/33 |
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| author | Miyoung Chong |
| author_facet | Miyoung Chong |
| author_sort | Miyoung Chong |
| collection | DOAJ |
| description | The study empirically analyzed activism participants’ roles drawn from the lens of social media affordance and identified the activism opinion leaders based on the framework of network connectivity, message diffusion, and semantic relevancy through the case of the #Marchforourlives Twitter network, which has been rebranded as X. The study defines the #Marchforourlives Twitter network as a co-created activism network in collaboration with different degrees of contributors, such as the core advocates, the advocates, the supporters, and the amplifiers. The results showed that a very small number of tweets created by the core advocates played significant roles due to their extensive adoption by other participants, while many other original tweets were never mentioned or retweeted in the network. This study disclosed the extensive proportion of amplifiers as 95.13% among the examined participants. The study findings suggest that creating core agenda tweets with high amplifiability might be critical for successful hashtag activism to attract like-minded masses as networked protesters. |
| format | Article |
| id | doaj-art-fff288f27bb24dc8990d9e3fe3f50cc2 |
| institution | OA Journals |
| issn | 2673-6470 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Digital |
| spelling | doaj-art-fff288f27bb24dc8990d9e3fe3f50cc22025-08-20T01:55:22ZengMDPI AGDigital2673-64702024-07-014366067510.3390/digital4030033Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives NetworkMiyoung Chong0Department of Journalism and Digital Communication, University of South Florida, St. Petersburg, FL 33701, USAThe study empirically analyzed activism participants’ roles drawn from the lens of social media affordance and identified the activism opinion leaders based on the framework of network connectivity, message diffusion, and semantic relevancy through the case of the #Marchforourlives Twitter network, which has been rebranded as X. The study defines the #Marchforourlives Twitter network as a co-created activism network in collaboration with different degrees of contributors, such as the core advocates, the advocates, the supporters, and the amplifiers. The results showed that a very small number of tweets created by the core advocates played significant roles due to their extensive adoption by other participants, while many other original tweets were never mentioned or retweeted in the network. This study disclosed the extensive proportion of amplifiers as 95.13% among the examined participants. The study findings suggest that creating core agenda tweets with high amplifiability might be critical for successful hashtag activism to attract like-minded masses as networked protesters.https://www.mdpi.com/2673-6470/4/3/33Twitteraffordancehashtag activismopinion leadersocial network analysisLDA |
| spellingShingle | Miyoung Chong Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network Digital affordance hashtag activism opinion leader social network analysis LDA |
| title | Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network |
| title_full | Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network |
| title_fullStr | Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network |
| title_full_unstemmed | Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network |
| title_short | Twitter and the Affordance: A Case Study of Participatory Roles in the #Marchforourlives Network |
| title_sort | twitter and the affordance a case study of participatory roles in the marchforourlives network |
| topic | Twitter affordance hashtag activism opinion leader social network analysis LDA |
| url | https://www.mdpi.com/2673-6470/4/3/33 |
| work_keys_str_mv | AT miyoungchong twitterandtheaffordanceacasestudyofparticipatoryrolesinthemarchforourlivesnetwork |