Behavioral Economics and Online Donation Behavior on TikTok
The rise of digital philanthropy has transformed the way individuals engage with charitable giving, particularly on social media platforms such as TikTok. Understanding the behavioral economic factors that influence online donation behavior is crucial for optimizing fundraising strategies. This stu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Program Studi Keuangan dan Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia
2025-08-01
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| Series: | Jurnal Ilmu Keuangan dan Perbankan |
| Online Access: | https://ojs.unikom.ac.id/index.php/jika/article/view/15649 |
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