The effect of user-generated content on tourist behavior: the mediating role of destination image

The importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully unders...

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Main Authors: María del Carmen Hidalgo Alcázar, María Sicilia Piñero, Salvador Ruiz de Maya
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2014-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/616/1131
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author María del Carmen Hidalgo Alcázar
María Sicilia Piñero
Salvador Ruiz de Maya
author_facet María del Carmen Hidalgo Alcázar
María Sicilia Piñero
Salvador Ruiz de Maya
author_sort María del Carmen Hidalgo Alcázar
collection DOAJ
description The importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully understood. In order to bridge this knowledge gap in tourism management, we conducted an empirical study to identify the impact of online user generated reviews on the two dimensions of destination image: affective and cognitive. The results of this study extend previous works by demonstrating how user-generated content affects the image of a tourist destination. This study also analyses the mediating effects of the cognitive and affective dimensions of destination image on behavioural intentions.
format Article
id doaj-art-ffa2b01976a6452f99a061f441a51731
institution Kabale University
issn 2182-8466
language English
publishDate 2014-01-01
publisher University of Algarve, ESGHT/CINTURS
record_format Article
series Tourism & Management Studies
spelling doaj-art-ffa2b01976a6452f99a061f441a517312025-02-02T06:49:58ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662014-01-0110SI158164The effect of user-generated content on tourist behavior: the mediating role of destination imageMaría del Carmen Hidalgo Alcázar0María Sicilia Piñero1Salvador Ruiz de Maya2Departamento de Comercialización e Investigación de Mercados. Facultad de Economía y Empresa, Universidad de Murcia, Campus de Espinardo, 30100. Murcia, EspañaDepartamento de Comercialización e Investigación de Mercados. Facultad de Economía y Empresa, Universidad de Murcia, Campus de Espinardo, 30100. Murcia, EspañaDepartamento de Comercialización e Investigación de Mercados. Facultad de Economía y Empresa, Universidad de Murcia, Campus de Espinardo, 30100. Murcia, EspañaThe importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully understood. In order to bridge this knowledge gap in tourism management, we conducted an empirical study to identify the impact of online user generated reviews on the two dimensions of destination image: affective and cognitive. The results of this study extend previous works by demonstrating how user-generated content affects the image of a tourist destination. This study also analyses the mediating effects of the cognitive and affective dimensions of destination image on behavioural intentions.https://tmstudies.net/index.php/ectms/article/view/616/1131user-generated contentdestination imagecognitive imageaffective imagetourist destination
spellingShingle María del Carmen Hidalgo Alcázar
María Sicilia Piñero
Salvador Ruiz de Maya
The effect of user-generated content on tourist behavior: the mediating role of destination image
Tourism & Management Studies
user-generated content
destination image
cognitive image
affective image
tourist destination
title The effect of user-generated content on tourist behavior: the mediating role of destination image
title_full The effect of user-generated content on tourist behavior: the mediating role of destination image
title_fullStr The effect of user-generated content on tourist behavior: the mediating role of destination image
title_full_unstemmed The effect of user-generated content on tourist behavior: the mediating role of destination image
title_short The effect of user-generated content on tourist behavior: the mediating role of destination image
title_sort effect of user generated content on tourist behavior the mediating role of destination image
topic user-generated content
destination image
cognitive image
affective image
tourist destination
url https://tmstudies.net/index.php/ectms/article/view/616/1131
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