The effect of user-generated content on tourist behavior: the mediating role of destination image
The importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully unders...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/616/1131 |
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| Summary: | The importance of the Internet on the image formation process has been
widely recognised by both academic and practitioners. Despite the
increasing use of user-generated electronic content as an information
source for tourists, its influence on destination image formation is not yet
fully understood. In order to bridge this knowledge gap in tourism
management, we conducted an empirical study to identify the impact of
online user generated reviews on the two dimensions of destination
image: affective and cognitive.
The results of this study extend previous works by demonstrating how
user-generated content affects the image of a tourist destination. This
study also analyses the mediating effects of the cognitive and affective
dimensions of destination image on behavioural intentions. |
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| ISSN: | 2182-8466 |