TOURIST DECISION-MAKING WHEN SELECTING A DESTINATION: AN ANALYTICAL HIERARCHY PROCESS ANALYSIS OF CONSUMPTION VALUES
Within the context of tourism-related activities, numerous factors may influence a traveller’s choice of destinations. Therefore, it is crucial to understand which factors will mostly influence destination selection. It is common knowledge that in a destination selection process, people are likely...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2025-07-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://www.e-journal.uum.edu.my/index.php/ijms/article/view/23211 |
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