Development of social media and web 2.0 in the top hotel chains

The purpose of this paper is to analyze the use of Web 2.0 tools and social communication media in the hotel sector, to determine whether these technologies are a real solution for increasing the hotel sector’s visibility and enhancing that level of e-participation. Furthermore, it aims to exami...

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Bibliographic Details
Main Authors: Arturo Haro de Rosario, María del Mar Gálvez Rodríguez, María del Carmen Caba Pérez
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2013-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/542/959
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