Florida Consumer Preferences for Fruit-Producing Plant Attributes
This 4-page report from the Food and Resource Economics Department and the UF/IFAS Mid-Florida Research and Education Center compares the effects of plant type, price, production method, and origin attributes on consumer preferences for fruit-producing plants. Authors Hayk Khachatryan and Alicia Ri...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2016-04-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/127767 |
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| _version_ | 1823868535168827392 |
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| author | Hayk Khachatryan Alicia Rihn |
| author_facet | Hayk Khachatryan Alicia Rihn |
| author_sort | Hayk Khachatryan |
| collection | DOAJ |
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This 4-page report from the Food and Resource Economics Department and the UF/IFAS Mid-Florida Research and Education Center compares the effects of plant type, price, production method, and origin attributes on consumer preferences for fruit-producing plants. Authors Hayk Khachatryan and Alicia Rihn present the results of a survey of Florida plant consumers conducted in June and July of 2014 to rate their likelihood of purchasing plants with various attributes, reporting that production methods do indeed directly influence consumers’ preferences for fruit-producing plants. The article describes the implications for the environmental horticulture industry and provides suggestions for growers and retailers to more effectively market their plants.
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| format | Article |
| id | doaj-art-ff83ed0ddefe4411b741192f66b736ab |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2016-04-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-ff83ed0ddefe4411b741192f66b736ab2025-02-08T05:57:43ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092016-04-0120162Florida Consumer Preferences for Fruit-Producing Plant AttributesHayk Khachatryan0https://orcid.org/0000-0002-3103-5236Alicia Rihn1University of FloridaUniversity of Tennessee This 4-page report from the Food and Resource Economics Department and the UF/IFAS Mid-Florida Research and Education Center compares the effects of plant type, price, production method, and origin attributes on consumer preferences for fruit-producing plants. Authors Hayk Khachatryan and Alicia Rihn present the results of a survey of Florida plant consumers conducted in June and July of 2014 to rate their likelihood of purchasing plants with various attributes, reporting that production methods do indeed directly influence consumers’ preferences for fruit-producing plants. The article describes the implications for the environmental horticulture industry and provides suggestions for growers and retailers to more effectively market their plants. https://journals.flvc.org/edis/article/view/127767Horticulture IndustryFE981 |
| spellingShingle | Hayk Khachatryan Alicia Rihn Florida Consumer Preferences for Fruit-Producing Plant Attributes EDIS Horticulture Industry FE981 |
| title | Florida Consumer Preferences for Fruit-Producing Plant Attributes |
| title_full | Florida Consumer Preferences for Fruit-Producing Plant Attributes |
| title_fullStr | Florida Consumer Preferences for Fruit-Producing Plant Attributes |
| title_full_unstemmed | Florida Consumer Preferences for Fruit-Producing Plant Attributes |
| title_short | Florida Consumer Preferences for Fruit-Producing Plant Attributes |
| title_sort | florida consumer preferences for fruit producing plant attributes |
| topic | Horticulture Industry FE981 |
| url | https://journals.flvc.org/edis/article/view/127767 |
| work_keys_str_mv | AT haykkhachatryan floridaconsumerpreferencesforfruitproducingplantattributes AT aliciarihn floridaconsumerpreferencesforfruitproducingplantattributes |