PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan)
This study aims to determine the effect of promotion, location and service partially on customer satisfaction in the beautiful teak Ahass. To find out the effect of promotion, location and service simultaneously on customer satisfaction in the beautiful teak Ahass. The sampling technique uses a non-...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Darul Ulum
2021-04-01
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| Series: | Journal of Management and Accounting |
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| Online Access: | https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2410 |
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| _version_ | 1849717681270292480 |
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| author | Ali Muhajir Ratnasari Ratnasari |
| author_facet | Ali Muhajir Ratnasari Ratnasari |
| author_sort | Ali Muhajir |
| collection | DOAJ |
| description | This study aims to determine the effect of promotion, location and service partially on customer satisfaction in the beautiful teak Ahass. To find out the effect of promotion, location and service simultaneously on customer satisfaction in the beautiful teak Ahass. The sampling technique uses a non-probability sampling technique that is accidental sampling and the number of respondents is 100 people. The method used is quantitative descriptive. The results of multiple linear regression analysis obtained by the equation Y = 3.428 + 0.270 X1 + 0.112 X2 + 0.393 X3. The results of the partial analysis using the t test obtained t count promotion variable X1 is (4.632) with a significant level of 5% t table 1.984. Location X2 (1.995) with a significant level of 5% t table 1.984, service X3 (6.295) with a significant level of 5% t table 1.984 has a positive and significant effect on customer satisfaction. The calculation results from the F test obtained the calculated F value of 45,942 while the F table of 2.70. The results of the value of R square + 0.577 means that promotion, location, and service affect customer satisfaction by 57.7% while the remaining 42.3% is influenced by variables outside of promotion, location and service. Promotion variables (X1), location (X2), and service (X3), partially affect customer satisfaction (Y). Promotion variables (X1), location (X2), and service (X3), simultaneously affect customer satisfaction. Among the promotion variables (X1), location (X2), and service (X3) the most dominant influence was the service variable (X3), with a coefficient value of 0.393. |
| format | Article |
| id | doaj-art-ff81c29d0d6b4efda3fd95c4f3f2cd4a |
| institution | DOAJ |
| issn | 2620-6951 2620-9756 |
| language | Indonesian |
| publishDate | 2021-04-01 |
| publisher | Universitas Islam Darul Ulum |
| record_format | Article |
| series | Journal of Management and Accounting |
| spelling | doaj-art-ff81c29d0d6b4efda3fd95c4f3f2cd4a2025-08-20T03:12:35ZindUniversitas Islam Darul UlumJournal of Management and Accounting2620-69512620-97562021-04-01418610110.52166/j-macc.v4i1.24102410PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan)Ali Muhajir0Ratnasari Ratnasari1Universitaas Islam Darul Ulum LamonganUniversitaas Islam Darul Ulum LamonganThis study aims to determine the effect of promotion, location and service partially on customer satisfaction in the beautiful teak Ahass. To find out the effect of promotion, location and service simultaneously on customer satisfaction in the beautiful teak Ahass. The sampling technique uses a non-probability sampling technique that is accidental sampling and the number of respondents is 100 people. The method used is quantitative descriptive. The results of multiple linear regression analysis obtained by the equation Y = 3.428 + 0.270 X1 + 0.112 X2 + 0.393 X3. The results of the partial analysis using the t test obtained t count promotion variable X1 is (4.632) with a significant level of 5% t table 1.984. Location X2 (1.995) with a significant level of 5% t table 1.984, service X3 (6.295) with a significant level of 5% t table 1.984 has a positive and significant effect on customer satisfaction. The calculation results from the F test obtained the calculated F value of 45,942 while the F table of 2.70. The results of the value of R square + 0.577 means that promotion, location, and service affect customer satisfaction by 57.7% while the remaining 42.3% is influenced by variables outside of promotion, location and service. Promotion variables (X1), location (X2), and service (X3), partially affect customer satisfaction (Y). Promotion variables (X1), location (X2), and service (X3), simultaneously affect customer satisfaction. Among the promotion variables (X1), location (X2), and service (X3) the most dominant influence was the service variable (X3), with a coefficient value of 0.393.https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2410promotionlocationservice and customer satisfaction |
| spellingShingle | Ali Muhajir Ratnasari Ratnasari PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan) Journal of Management and Accounting promotion location service and customer satisfaction |
| title | PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan) |
| title_full | PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan) |
| title_fullStr | PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan) |
| title_full_unstemmed | PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan) |
| title_short | PENGARUH PROMOSI, LOKASI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA SERVIS MOTOR (Studi Pada Servis Motor Ahass Jati Indah Karanggeneng Lamongan) |
| title_sort | pengaruh promosi lokasi dan pelayanan terhadap kepuasan pelanggan jasa servis motor studi pada servis motor ahass jati indah karanggeneng lamongan |
| topic | promotion location service and customer satisfaction |
| url | https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2410 |
| work_keys_str_mv | AT alimuhajir pengaruhpromosilokasidanpelayananterhadapkepuasanpelangganjasaservismotorstudipadaservismotorahassjatiindahkaranggenenglamongan AT ratnasariratnasari pengaruhpromosilokasidanpelayananterhadapkepuasanpelangganjasaservismotorstudipadaservismotorahassjatiindahkaranggenenglamongan |