Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management
The paper reviews crisis communications as the main marketing instrument of corporate anti-crisis management in its operational practice affected by the global oversupply of generic products, free access to data bases and availability of equal technical feasibility of competing agents, which lays sp...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2018-08-01
|
| Series: | Управленческие науки |
| Subjects: | |
| Online Access: | https://managementscience.fa.ru/jour/article/view/149 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849700156548579328 |
|---|---|
| author | T. I. Аlifanova |
| author_facet | T. I. Аlifanova |
| author_sort | T. I. Аlifanova |
| collection | DOAJ |
| description | The paper reviews crisis communications as the main marketing instrument of corporate anti-crisis management in its operational practice affected by the global oversupply of generic products, free access to data bases and availability of equal technical feasibility of competing agents, which lays special emphasis on intangible assets whose monetary value is proportionate to the quality of external corporate communications. Combining the mechanisms of anti-crisis management, public relations technologies, communication technologies and risk-management techniques in the modern volatile environment, crisis communication management is a generalized instrument which naturally creates the value of intangible assets, hence the company’s goodwill. The article presents the examples of successful use of crisis communications for the increase of their own capitalization by investment and financial organizations, telecommunications companies, internet providers and software developers, i. e. companies specializing in non-tangible assets and relying on the efficient use of crisis communications. |
| format | Article |
| id | doaj-art-ff815d3d50414e91b4d50003008456bd |
| institution | DOAJ |
| issn | 2304-022X 2618-9941 |
| language | Russian |
| publishDate | 2018-08-01 |
| publisher | Government of the Russian Federation, Financial University |
| record_format | Article |
| series | Управленческие науки |
| spelling | doaj-art-ff815d3d50414e91b4d50003008456bd2025-08-20T03:18:22ZrusGovernment of the Russian Federation, Financial UniversityУправленческие науки2304-022X2618-99412018-08-0182526310.26794/2404-022X-2018-8-2-52-63148Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis ManagementT. I. Аlifanova0Moscow State University named after M.V. Lomonosov, MoscowThe paper reviews crisis communications as the main marketing instrument of corporate anti-crisis management in its operational practice affected by the global oversupply of generic products, free access to data bases and availability of equal technical feasibility of competing agents, which lays special emphasis on intangible assets whose monetary value is proportionate to the quality of external corporate communications. Combining the mechanisms of anti-crisis management, public relations technologies, communication technologies and risk-management techniques in the modern volatile environment, crisis communication management is a generalized instrument which naturally creates the value of intangible assets, hence the company’s goodwill. The article presents the examples of successful use of crisis communications for the increase of their own capitalization by investment and financial organizations, telecommunications companies, internet providers and software developers, i. e. companies specializing in non-tangible assets and relying on the efficient use of crisis communications.https://managementscience.fa.ru/jour/article/view/149intangible assetscrisis managementgoodwillcrisis communicationsbrand valuecrisis communications managementpositioninginformational viruses |
| spellingShingle | T. I. Аlifanova Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management Управленческие науки intangible assets crisis management goodwill crisis communications brand value crisis communications management positioning informational viruses |
| title | Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management |
| title_full | Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management |
| title_fullStr | Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management |
| title_full_unstemmed | Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management |
| title_short | Crisis Communications as a Key Factor of Successful Corporate Anti-Crisis Management |
| title_sort | crisis communications as a key factor of successful corporate anti crisis management |
| topic | intangible assets crisis management goodwill crisis communications brand value crisis communications management positioning informational viruses |
| url | https://managementscience.fa.ru/jour/article/view/149 |
| work_keys_str_mv | AT tialifanova crisiscommunicationsasakeyfactorofsuccessfulcorporateanticrisismanagement |