CONSUMERS PREFERENCES FOR LEAF VEGETABLES ACCORDINGTO GENDER
The study on consumer preferences on leafy vegetables was conducted on 285 persons in SkierniewicePoland. Leafy vegetables, mainly lettuce and ready-to-eat bagged salads regularly consume more than70% of the respondents, i.e. eat at least twice a week. The most commonly purchased leaf vegetable amon...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Polish Association of Agricultural and Agribusiness Economists
2017-08-01
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| Series: | Annals of the Polish Association of Agricultural and Agribusiness Economists |
| Subjects: | |
| Online Access: | http://rnseria.com/gicid/01.3001.0010.3272 |
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| Summary: | The study on consumer preferences on leafy vegetables was conducted on 285 persons in SkierniewicePoland. Leafy vegetables, mainly lettuce and ready-to-eat bagged salads regularly consume more than70% of the respondents, i.e. eat at least twice a week. The most commonly purchased leaf vegetable amongthe studied population was Iceberg lettuce, which was consumed by 49% of women and 58% of men. Mostrespondents stated that they did not buy bagged salads. It seems that the reason for the limited purchasesis the too high price of bagged salads in relation to the price of lettuce sold by piece. In addition to this asignificant proportion of consumers are concerned about freshness of bagged salads, as the most importantdriver when deciding to buy a bagged salads was their fresh appearance. Due to rising consumption andincreased imports, the growth of leafy vegetables has good prospects of development. It seems that withthe increase of the population incomes the consumption of bagged salads will grow as it did in WesternEurope and North America. |
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| ISSN: | 2657-781X 2657-7828 |