On predictive modeling of the twitter-based sales data using a new probabilistic model and machine learning methods
The term marketing refers to the various strategies employed by a company to enhance the visibility of its brands among potential consumers. Advertising serves as an effective channel for marketing efforts, allowing a company to showcase its products and services to the target audience. Numerous pro...
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Main Authors: | Min Wan, Mohammed A. Alshahrani, Najla M. Aloraini, Alia A. Alkhathami, Haifa Alqahtani |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2025-02-01
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Series: | Alexandria Engineering Journal |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S1110016824014996 |
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