Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in Pakistan
Purpose: This research aims to investigate how market separations affect the growth of Base of the Pyramid (BOP) shared innovations in Pakistan via the use of (ICT). Design/methodology/approach: The research proposes that Access to ICT, via Market Separations, promotes Shared Innovations at BOP...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2025-06-01
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| Series: | Sustainable Business and Society in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3386 |
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| _version_ | 1849396231356284928 |
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| author | Muhammad Ilyas Sulaman Hafeez Siddiqui Saif Ur Rehman Aisha Javeria |
| author_facet | Muhammad Ilyas Sulaman Hafeez Siddiqui Saif Ur Rehman Aisha Javeria |
| author_sort | Muhammad Ilyas |
| collection | DOAJ |
| description |
Purpose: This research aims to investigate how market separations affect the growth of Base of the Pyramid (BOP) shared innovations in Pakistan via the use of (ICT).
Design/methodology/approach: The research proposes that Access to ICT, via Market Separations, promotes Shared Innovations at BOP in Pakistan. The study empirically examines the model using 500 Pakistani MSMEs owners, executives, and staff questionnaires. Structured equation modeling (SEM) study using SMART Partial Least Square (PLS) software tested hypotheses.
Findings: The study finds that market separations between the producers and end users have negative mediation between the cocreation of shared innovations through use of ICT at BOP.
Research limitations/implications: Using empirical validation, the research adds to the body of knowledge on BOP sustainability by examining how Use of ICT and market separations affect the growth of shared innovations at BOP in Pakistan.
Originality/value: A paradigm suggesting that market Use of ICT and market separations influence the emergence of shared innovations at BOP is theoretically developed and experimentally examined in this study.
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| format | Article |
| id | doaj-art-ff42115553ac43b496ac62e563b71d73 |
| institution | Kabale University |
| issn | 2708-2504 2708-2172 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | CSRC Publishing |
| record_format | Article |
| series | Sustainable Business and Society in Emerging Economies |
| spelling | doaj-art-ff42115553ac43b496ac62e563b71d732025-08-20T03:39:22ZengCSRC PublishingSustainable Business and Society in Emerging Economies2708-25042708-21722025-06-017210.26710/sbsee.v7i2.3386Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in PakistanMuhammad Ilyas0Sulaman Hafeez Siddiqui1Saif Ur Rehman2Aisha Javeria3PTCL, Lahore, PakistanThe Islamia University of Bahawalpur PakistanThe Islamia University of Bahawalpur PakistanNational College of Business Administration & Economics, Lahore, Pakistan Purpose: This research aims to investigate how market separations affect the growth of Base of the Pyramid (BOP) shared innovations in Pakistan via the use of (ICT). Design/methodology/approach: The research proposes that Access to ICT, via Market Separations, promotes Shared Innovations at BOP in Pakistan. The study empirically examines the model using 500 Pakistani MSMEs owners, executives, and staff questionnaires. Structured equation modeling (SEM) study using SMART Partial Least Square (PLS) software tested hypotheses. Findings: The study finds that market separations between the producers and end users have negative mediation between the cocreation of shared innovations through use of ICT at BOP. Research limitations/implications: Using empirical validation, the research adds to the body of knowledge on BOP sustainability by examining how Use of ICT and market separations affect the growth of shared innovations at BOP in Pakistan. Originality/value: A paradigm suggesting that market Use of ICT and market separations influence the emergence of shared innovations at BOP is theoretically developed and experimentally examined in this study. https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3386Information and Communication Technology (ICT)Market SeparationsInclusive Supply Chain LinkagesShared innovationSustainability |
| spellingShingle | Muhammad Ilyas Sulaman Hafeez Siddiqui Saif Ur Rehman Aisha Javeria Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in Pakistan Sustainable Business and Society in Emerging Economies Information and Communication Technology (ICT) Market Separations Inclusive Supply Chain Linkages Shared innovation Sustainability |
| title | Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in Pakistan |
| title_full | Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in Pakistan |
| title_fullStr | Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in Pakistan |
| title_full_unstemmed | Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in Pakistan |
| title_short | Impact of Market Separations on the Development of Shared Innovations through the Use of ICT at BOP in Pakistan |
| title_sort | impact of market separations on the development of shared innovations through the use of ict at bop in pakistan |
| topic | Information and Communication Technology (ICT) Market Separations Inclusive Supply Chain Linkages Shared innovation Sustainability |
| url | https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3386 |
| work_keys_str_mv | AT muhammadilyas impactofmarketseparationsonthedevelopmentofsharedinnovationsthroughtheuseofictatbopinpakistan AT sulamanhafeezsiddiqui impactofmarketseparationsonthedevelopmentofsharedinnovationsthroughtheuseofictatbopinpakistan AT saifurrehman impactofmarketseparationsonthedevelopmentofsharedinnovationsthroughtheuseofictatbopinpakistan AT aishajaveria impactofmarketseparationsonthedevelopmentofsharedinnovationsthroughtheuseofictatbopinpakistan |