Expertise and emotion: how online opinion leaders shape public perceptions of AI—among university students in China

The rapid development of AI technology has triggered intense discussions on social media. As key users, online opinion leaders (OILs) wield “emotional power” that exhibits an “emotion setting” effect, influencing users’ perceptions of AI, with their “expert” identity playing a crucial role in emotio...

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Bibliographic Details
Main Authors: Wenjun Liu, Yi’an Jiang, Weijia Deng, Aibo Tan
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1640957/full
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