Virtual wine experiences: is covid extending the boundaries of wine tourism?

Virtual wine experiences: is covid extending the boundaries of wine tourism?

Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences constitute one of the key resilience strategies adopted by...

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Bibliographic Details
Main Authors: Giulia Gastaldello, Elisa Giampietri, Elena Zaghini, Luca Rossetto
Format: Article
Language:English
Published: Firenze University Press 2022-09-01
Series:Wine Economics and Policy
Subjects:
virtual wine tourism
online experience
Covid-19
Online Access:https://oaj.fupress.net/index.php/wep/article/view/12177
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