Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions
Young people have rapidly adopted the practice of using a variety of channels through which to shop, especially for products that require thorough information on features and price. IT & C products fall into this category, and buyers using multiple channels benefit from the advantages of informa...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2016-02-01
|
| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2498 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850227250316705792 |
|---|---|
| author | Cristinel Vasiliu Mihai Felea Irina Albăstroiu Irina Albăstroiu |
| author_facet | Cristinel Vasiliu Mihai Felea Irina Albăstroiu Irina Albăstroiu |
| author_sort | Cristinel Vasiliu |
| collection | DOAJ |
| description | Young people have rapidly adopted the practice of using a variety of channels through which to shop, especially for products that require thorough information on features and price. IT & C products fall into this category, and buyers using multiple channels benefit from the advantages of information from online stores and reduced risks associated with the acquisition from traditional stores.
The aim of this article is to identify young people preference for buying IT & C products from companies that distribute them across multiple channels. In this regard, an exploratory research was conducted on a sample of 340 students. The main results showed the high frequency use of Internet as a means of searching the information needed for purchasing IT & C products, the low share of exclusively online purchase, the fact that they are being perceived by students as both a need and a desire, and the weak expression of views about products purchased in the virtual environment. Price and quality are the main criteria in choosing them.
Originality of this article is determined by identifying students’ preference for firms practicing multi-channel distribution strategy for IT & C products. Basically, people that we investigated gather online information about these products, from companies’ sites, but they mainly buy them in traditional stores. |
| format | Article |
| id | doaj-art-fe9e51beeb7f4d18b7607a1f63b3951a |
| institution | OA Journals |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2016-02-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-fe9e51beeb7f4d18b7607a1f63b3951a2025-08-20T02:04:52ZengEditura ASEAmfiteatru Economic1582-91462247-91042016-02-011841184198Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students OpinionsCristinel Vasiliu0Mihai Felea1Irina Albăstroiu 2Irina Albăstroiu 3Bucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, RomaniaBucharest University of Economic Studies, RomaniaYoung people have rapidly adopted the practice of using a variety of channels through which to shop, especially for products that require thorough information on features and price. IT & C products fall into this category, and buyers using multiple channels benefit from the advantages of information from online stores and reduced risks associated with the acquisition from traditional stores. The aim of this article is to identify young people preference for buying IT & C products from companies that distribute them across multiple channels. In this regard, an exploratory research was conducted on a sample of 340 students. The main results showed the high frequency use of Internet as a means of searching the information needed for purchasing IT & C products, the low share of exclusively online purchase, the fact that they are being perceived by students as both a need and a desire, and the weak expression of views about products purchased in the virtual environment. Price and quality are the main criteria in choosing them. Originality of this article is determined by identifying students’ preference for firms practicing multi-channel distribution strategy for IT & C products. Basically, people that we investigated gather online information about these products, from companies’ sites, but they mainly buy them in traditional stores.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2498strategies based on multiple channels (multi-channel strategies)retailIT&C productsshopping behaviorelectronic commerce |
| spellingShingle | Cristinel Vasiliu Mihai Felea Irina Albăstroiu Irina Albăstroiu Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions Amfiteatru Economic strategies based on multiple channels (multi-channel strategies) retail IT&C products shopping behavior electronic commerce |
| title | Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions |
| title_full | Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions |
| title_fullStr | Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions |
| title_full_unstemmed | Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions |
| title_short | Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions |
| title_sort | exploring multi channel shopping behavior towards it c products based on business students opinions |
| topic | strategies based on multiple channels (multi-channel strategies) retail IT&C products shopping behavior electronic commerce |
| url | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2498 |
| work_keys_str_mv | AT cristinelvasiliu exploringmultichannelshoppingbehaviortowardsitcproductsbasedonbusinessstudentsopinions AT mihaifelea exploringmultichannelshoppingbehaviortowardsitcproductsbasedonbusinessstudentsopinions AT irinaalbastroiu exploringmultichannelshoppingbehaviortowardsitcproductsbasedonbusinessstudentsopinions AT irinaalbastroiu exploringmultichannelshoppingbehaviortowardsitcproductsbasedonbusinessstudentsopinions |