Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level
Countries around the world advocate low-carbon, green, and environmentally friendly lifestyles to combat climate change, which provides clear direction for enterprise decisions. This paper studies a low-carbon dual-channel supply chain based on behavioral economics, incentive theory, and optimizatio...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
|
| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2022/4589681 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832551850846453760 |
|---|---|
| author | Hong Huo Dan Luo Zhanghua Yan Hao He |
| author_facet | Hong Huo Dan Luo Zhanghua Yan Hao He |
| author_sort | Hong Huo |
| collection | DOAJ |
| description | Countries around the world advocate low-carbon, green, and environmentally friendly lifestyles to combat climate change, which provides clear direction for enterprise decisions. This paper studies a low-carbon dual-channel supply chain based on behavioral economics, incentive theory, and optimization models to better formulate pricing decisions. This paper constructs a fair and neutral decentralized decision-making model (FNDD), a decentralized decision-making model considering Nash bargaining fairness concerns (NBFDD), a decentralized decision-making model considering absolute fairness concerns (AFDD), and a fair and neutral centralized decision-making model (FNCD) considering consumer preferences and the situations where supply chain members are fairness concerns or fairness neutrality. This paper analyzes the effect of low-carbon advertising level on pricing strategies of online retailers and offline stores and compares pricing strategies of online retailers and offline stores in four decisions. The results show that Nash bargaining fairness concerns of supply chain members could effectively reduce the retail price of low-carbon products and increase their sales volumes. Absolute fairness concerns intensify the dual marginal effect of decentralized decision-making. |
| format | Article |
| id | doaj-art-fe97a681927b45a9a759e431d0ee271d |
| institution | Kabale University |
| issn | 1607-887X |
| language | English |
| publishDate | 2022-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-fe97a681927b45a9a759e431d0ee271d2025-02-03T06:00:27ZengWileyDiscrete Dynamics in Nature and Society1607-887X2022-01-01202210.1155/2022/4589681Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising LevelHong Huo0Dan Luo1Zhanghua Yan2Hao He3School of ManagementSchool of ManagementSchool of ManagementSchool of ManagementCountries around the world advocate low-carbon, green, and environmentally friendly lifestyles to combat climate change, which provides clear direction for enterprise decisions. This paper studies a low-carbon dual-channel supply chain based on behavioral economics, incentive theory, and optimization models to better formulate pricing decisions. This paper constructs a fair and neutral decentralized decision-making model (FNDD), a decentralized decision-making model considering Nash bargaining fairness concerns (NBFDD), a decentralized decision-making model considering absolute fairness concerns (AFDD), and a fair and neutral centralized decision-making model (FNCD) considering consumer preferences and the situations where supply chain members are fairness concerns or fairness neutrality. This paper analyzes the effect of low-carbon advertising level on pricing strategies of online retailers and offline stores and compares pricing strategies of online retailers and offline stores in four decisions. The results show that Nash bargaining fairness concerns of supply chain members could effectively reduce the retail price of low-carbon products and increase their sales volumes. Absolute fairness concerns intensify the dual marginal effect of decentralized decision-making.http://dx.doi.org/10.1155/2022/4589681 |
| spellingShingle | Hong Huo Dan Luo Zhanghua Yan Hao He Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level Discrete Dynamics in Nature and Society |
| title | Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level |
| title_full | Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level |
| title_fullStr | Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level |
| title_full_unstemmed | Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level |
| title_short | Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level |
| title_sort | pricing decisions in dual channel supply chain considering different fairness preferences and low carbon advertising level |
| url | http://dx.doi.org/10.1155/2022/4589681 |
| work_keys_str_mv | AT honghuo pricingdecisionsindualchannelsupplychainconsideringdifferentfairnesspreferencesandlowcarbonadvertisinglevel AT danluo pricingdecisionsindualchannelsupplychainconsideringdifferentfairnesspreferencesandlowcarbonadvertisinglevel AT zhanghuayan pricingdecisionsindualchannelsupplychainconsideringdifferentfairnesspreferencesandlowcarbonadvertisinglevel AT haohe pricingdecisionsindualchannelsupplychainconsideringdifferentfairnesspreferencesandlowcarbonadvertisinglevel |