Les Vosges artialisées : processus, images, finalités
Artialisation results from a worldview of landscape perceived through real, emotive and poetic identities. Artialisation carries an operativity that we should be remobilizing to frame a place brand strategy with local government backing. Here we attempt an operationalization applied to the Vosges mo...
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| Format: | Article |
| Language: | English |
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Institut de Géographie Alpine
2017-06-01
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| Series: | Revue de Géographie Alpine |
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| Online Access: | https://journals.openedition.org/rga/3699 |
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| _version_ | 1841546768796352512 |
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| author | Jean-Pierre Husson |
| author_facet | Jean-Pierre Husson |
| author_sort | Jean-Pierre Husson |
| collection | DOAJ |
| description | Artialisation results from a worldview of landscape perceived through real, emotive and poetic identities. Artialisation carries an operativity that we should be remobilizing to frame a place brand strategy with local government backing. Here we attempt an operationalization applied to the Vosges mountains, a massif struggling with net-negative brand image. The paper articulates a three-point argument. After underlining the need to rethink artialisation outside the aesthetising box, we move on to show that legacies of the past can be repurposed to refresh the massif’s image through playful narratives, and that nature has to be ideated to bring greater brand legitimacy to this hercynian fold belt. |
| format | Article |
| id | doaj-art-fe7fb05bb1dd4863a6216f7faff52202 |
| institution | Kabale University |
| issn | 0035-1121 1760-7426 |
| language | English |
| publishDate | 2017-06-01 |
| publisher | Institut de Géographie Alpine |
| record_format | Article |
| series | Revue de Géographie Alpine |
| spelling | doaj-art-fe7fb05bb1dd4863a6216f7faff522022025-01-10T15:55:30ZengInstitut de Géographie AlpineRevue de Géographie Alpine0035-11211760-74262017-06-01105210.4000/rga.3699Les Vosges artialisées : processus, images, finalitésJean-Pierre HussonArtialisation results from a worldview of landscape perceived through real, emotive and poetic identities. Artialisation carries an operativity that we should be remobilizing to frame a place brand strategy with local government backing. Here we attempt an operationalization applied to the Vosges mountains, a massif struggling with net-negative brand image. The paper articulates a three-point argument. After underlining the need to rethink artialisation outside the aesthetising box, we move on to show that legacies of the past can be repurposed to refresh the massif’s image through playful narratives, and that nature has to be ideated to bring greater brand legitimacy to this hercynian fold belt.https://journals.openedition.org/rga/3699artialisationVosgesregion branding |
| spellingShingle | Jean-Pierre Husson Les Vosges artialisées : processus, images, finalités Revue de Géographie Alpine artialisation Vosges region branding |
| title | Les Vosges artialisées : processus, images, finalités |
| title_full | Les Vosges artialisées : processus, images, finalités |
| title_fullStr | Les Vosges artialisées : processus, images, finalités |
| title_full_unstemmed | Les Vosges artialisées : processus, images, finalités |
| title_short | Les Vosges artialisées : processus, images, finalités |
| title_sort | les vosges artialisees processus images finalites |
| topic | artialisation Vosges region branding |
| url | https://journals.openedition.org/rga/3699 |
| work_keys_str_mv | AT jeanpierrehusson lesvosgesartialiseesprocessusimagesfinalites |