Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime Sector

This study explores the integration of digitalization and circular economy (CE) principles within the maritime industry through a theoretical analysis, proposing a framework that aligns business models with Sustainable Development Goals (SDGs) and net-zero objectives. By investigating how digital se...

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Main Author: Viktoriia Koilo
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Businesses
Subjects:
Online Access:https://www.mdpi.com/2673-7116/5/1/12
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author Viktoriia Koilo
author_facet Viktoriia Koilo
author_sort Viktoriia Koilo
collection DOAJ
description This study explores the integration of digitalization and circular economy (CE) principles within the maritime industry through a theoretical analysis, proposing a framework that aligns business models with Sustainable Development Goals (SDGs) and net-zero objectives. By investigating how digital servitization and circular business models can drive economic, social, and environmental outcomes, this research provides valuable insights into sustainable value creation and capture across maritime value chains. The theoretical analysis covers the evolution of business models, emphasizing their collective role in fostering sustainable transformation within the maritime sector. The central idea of this study is a sustainable value mapping approach that aligns product–service systems (PSSs) with circular economy principles, incorporating lifecycle thinking (LCT) to capture the full environmental, economic, and social impacts. This broader perspective on the economic value proposition highlights the need for a shift from selling products to offering servitized products, acknowledging the importance of sustainability across the entire product lifecycle. This framework offers actionable guidance for maritime stakeholders committed to transitioning their value chains towards sustainable, circular models, addressing both production and consumption dimensions to achieve broader environmental and social benefits.
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spelling doaj-art-fe75ea030eaa44ecb13957f8a325bb1b2025-08-20T03:43:30ZengMDPI AGBusinesses2673-71162025-03-01511210.3390/businesses5010012Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime SectorViktoriia Koilo0Department of Ocean Operations and Civil Engineering, Faculty of Engineering, Norwegian University of Science and Technology, 6007 Ålesund, NorwayThis study explores the integration of digitalization and circular economy (CE) principles within the maritime industry through a theoretical analysis, proposing a framework that aligns business models with Sustainable Development Goals (SDGs) and net-zero objectives. By investigating how digital servitization and circular business models can drive economic, social, and environmental outcomes, this research provides valuable insights into sustainable value creation and capture across maritime value chains. The theoretical analysis covers the evolution of business models, emphasizing their collective role in fostering sustainable transformation within the maritime sector. The central idea of this study is a sustainable value mapping approach that aligns product–service systems (PSSs) with circular economy principles, incorporating lifecycle thinking (LCT) to capture the full environmental, economic, and social impacts. This broader perspective on the economic value proposition highlights the need for a shift from selling products to offering servitized products, acknowledging the importance of sustainability across the entire product lifecycle. This framework offers actionable guidance for maritime stakeholders committed to transitioning their value chains towards sustainable, circular models, addressing both production and consumption dimensions to achieve broader environmental and social benefits.https://www.mdpi.com/2673-7116/5/1/12maritime value chainecosystemvalue systembusiness modelssustainable valuecircular economy
spellingShingle Viktoriia Koilo
Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime Sector
Businesses
maritime value chain
ecosystem
value system
business models
sustainable value
circular economy
title Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime Sector
title_full Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime Sector
title_fullStr Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime Sector
title_full_unstemmed Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime Sector
title_short Driving the Circular Economy Through Digital Servitization: Sustainable Business Models in the Maritime Sector
title_sort driving the circular economy through digital servitization sustainable business models in the maritime sector
topic maritime value chain
ecosystem
value system
business models
sustainable value
circular economy
url https://www.mdpi.com/2673-7116/5/1/12
work_keys_str_mv AT viktoriiakoilo drivingthecirculareconomythroughdigitalservitizationsustainablebusinessmodelsinthemaritimesector