Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary Language

While often hailed—or denounced—as unprecedented, the 2016 presidential campaign of Donald Trump was not ahistoric. This article positions the Trump campaign in historical traditions of right-wing populism, incendiary political language, and insulting rhetoric. Trump’s mocking and insulting rhetoric...

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Main Author: Oscar Winberg
Format: Article
Language:English
Published: European Association for American Studies 2017-08-01
Series:European Journal of American Studies
Subjects:
Online Access:https://journals.openedition.org/ejas/12132
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author Oscar Winberg
author_facet Oscar Winberg
author_sort Oscar Winberg
collection DOAJ
description While often hailed—or denounced—as unprecedented, the 2016 presidential campaign of Donald Trump was not ahistoric. This article positions the Trump campaign in historical traditions of right-wing populism, incendiary political language, and insulting rhetoric. Trump’s mocking and insulting rhetoric in the campaign was widely described as both norm-breaking and, surprisingly, not politically harmful. This article challenges both assumptions, illustrating how Trump fits into a long tradition of insult politics, and how it remains controversial and politically dangerous. The insult politics Trump utilized throughout his campaign served a political purpose. However, there are strong indications that Trump won the White House in spite of his mocking rhetoric, not because of it. Rather, the particular political position of Trump, and his media image, explains how he could utilize insult politics to his advantage. The initial unwillingness of the other candidates to engage in insult politics, as well as the backlash against those who eventually did, further illustrates the problems inherent in the use of insulting and mocking language.
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spelling doaj-art-fe6ddcb4bd334725b11b9d97f263b1ad2025-08-20T03:39:49ZengEuropean Association for American StudiesEuropean Journal of American Studies1991-93362017-08-0112210.4000/ejas.12132Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary LanguageOscar WinbergWhile often hailed—or denounced—as unprecedented, the 2016 presidential campaign of Donald Trump was not ahistoric. This article positions the Trump campaign in historical traditions of right-wing populism, incendiary political language, and insulting rhetoric. Trump’s mocking and insulting rhetoric in the campaign was widely described as both norm-breaking and, surprisingly, not politically harmful. This article challenges both assumptions, illustrating how Trump fits into a long tradition of insult politics, and how it remains controversial and politically dangerous. The insult politics Trump utilized throughout his campaign served a political purpose. However, there are strong indications that Trump won the White House in spite of his mocking rhetoric, not because of it. Rather, the particular political position of Trump, and his media image, explains how he could utilize insult politics to his advantage. The initial unwillingness of the other candidates to engage in insult politics, as well as the backlash against those who eventually did, further illustrates the problems inherent in the use of insulting and mocking language.https://journals.openedition.org/ejas/121322016 U.S. Presidential Electionright-wing populismmocking rhetoricpolitical discourseattack politicsinsult politics
spellingShingle Oscar Winberg
Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary Language
European Journal of American Studies
2016 U.S. Presidential Election
right-wing populism
mocking rhetoric
political discourse
attack politics
insult politics
title Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary Language
title_full Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary Language
title_fullStr Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary Language
title_full_unstemmed Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary Language
title_short Insult Politics: Donald Trump, Right-Wing Populism, and Incendiary Language
title_sort insult politics donald trump right wing populism and incendiary language
topic 2016 U.S. Presidential Election
right-wing populism
mocking rhetoric
political discourse
attack politics
insult politics
url https://journals.openedition.org/ejas/12132
work_keys_str_mv AT oscarwinberg insultpoliticsdonaldtrumprightwingpopulismandincendiarylanguage