CCPIN: Classification and Combine Parallel Interaction Network for CTR Prediction

The study of feature interactions in deep neural network-based recommender systems has been a popular research area in industry and academic circles. However, the vast majority of parallel CTR prediction models do not classify the input features but instead feed them into the model. This way not onl...

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Main Authors: Guosheng Tan, Changchun Yang, Jiaming Jiang
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Journal of Electrical and Computer Engineering
Online Access:http://dx.doi.org/10.1155/2022/7093457
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author Guosheng Tan
Changchun Yang
Jiaming Jiang
author_facet Guosheng Tan
Changchun Yang
Jiaming Jiang
author_sort Guosheng Tan
collection DOAJ
description The study of feature interactions in deep neural network-based recommender systems has been a popular research area in industry and academic circles. However, the vast majority of parallel CTR prediction models do not classify the input features but instead feed them into the model. This way not only reduces the accuracy of the model but also ignores the effectiveness of learning individual feature interactions. In addition, the majority of parallel CTR prediction models only focus on the submodel intersections of their parallel models, ignoring the importance of the external intersection. To address the shortcomings, this paper proposes the CCPIN model on the basis of the XdeepFM model. In the CCPIN model, it can not only learn different category feature interactions but also learn individual feature interactions. Through the classification gate, adaptive features are maximized to improve the performance of the submodel. Through the Combine layer, the interaction of submodel results can be learned while retaining the original output. Through comparison experiments with other models on two datasets, it is demonstrated that the CCPIN model has an average increase of 0.93% in AUC and a decrease of 0.47% in Logloss compared to other models.
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spelling doaj-art-fe3d2a0f5a05472e88486eaa4d2156f22025-08-20T02:22:32ZengWileyJournal of Electrical and Computer Engineering2090-01552022-01-01202210.1155/2022/7093457CCPIN: Classification and Combine Parallel Interaction Network for CTR PredictionGuosheng Tan0Changchun Yang1Jiaming Jiang2School of Computer Science and Artificial IntelligenceSchool of Computer Science and Artificial IntelligenceSchool of Computer Science and Artificial IntelligenceThe study of feature interactions in deep neural network-based recommender systems has been a popular research area in industry and academic circles. However, the vast majority of parallel CTR prediction models do not classify the input features but instead feed them into the model. This way not only reduces the accuracy of the model but also ignores the effectiveness of learning individual feature interactions. In addition, the majority of parallel CTR prediction models only focus on the submodel intersections of their parallel models, ignoring the importance of the external intersection. To address the shortcomings, this paper proposes the CCPIN model on the basis of the XdeepFM model. In the CCPIN model, it can not only learn different category feature interactions but also learn individual feature interactions. Through the classification gate, adaptive features are maximized to improve the performance of the submodel. Through the Combine layer, the interaction of submodel results can be learned while retaining the original output. Through comparison experiments with other models on two datasets, it is demonstrated that the CCPIN model has an average increase of 0.93% in AUC and a decrease of 0.47% in Logloss compared to other models.http://dx.doi.org/10.1155/2022/7093457
spellingShingle Guosheng Tan
Changchun Yang
Jiaming Jiang
CCPIN: Classification and Combine Parallel Interaction Network for CTR Prediction
Journal of Electrical and Computer Engineering
title CCPIN: Classification and Combine Parallel Interaction Network for CTR Prediction
title_full CCPIN: Classification and Combine Parallel Interaction Network for CTR Prediction
title_fullStr CCPIN: Classification and Combine Parallel Interaction Network for CTR Prediction
title_full_unstemmed CCPIN: Classification and Combine Parallel Interaction Network for CTR Prediction
title_short CCPIN: Classification and Combine Parallel Interaction Network for CTR Prediction
title_sort ccpin classification and combine parallel interaction network for ctr prediction
url http://dx.doi.org/10.1155/2022/7093457
work_keys_str_mv AT guoshengtan ccpinclassificationandcombineparallelinteractionnetworkforctrprediction
AT changchunyang ccpinclassificationandcombineparallelinteractionnetworkforctrprediction
AT jiamingjiang ccpinclassificationandcombineparallelinteractionnetworkforctrprediction