Pricing Strategies and Implementation Promotion Strategies to Improve Customer Loyalty

Pricing Strategies and Implementation Promotion Strategies to Improve Customer Loyalty

This study aims to analyze pricing and promote strategies to increase customer loyalty of sharia banks in Kudus, Central Java, Indonesia. This research method using qualitative and quantitative approach. The data used is time series data. The population of this study are customers who actively trans...

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Bibliographic Details
Main Authors: Amin Kuncoro, Y. Sutomo
Format: Article
Language:English
Published: Universitas Negeri Semarang 2018-06-01
Series:Jurnal Dinamika Manajemen
Subjects:
pricing strategy
promoting strategy
loyalty customers.
Online Access:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/14655
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