Evaluation of the quality of website about health using marketing scoring
The article explores approaches to assessing the quality of health care sites. The main components of evaluation are identified. The author's toolkit for health site evaluation is offered. It is based on the three branches of resource competitiveness (content, technical and marketing components...
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| Format: | Article |
| Language: | English |
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University of Tehran
2022-05-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_88288_64f64b528b833ff610510d364d4b9942.pdf |
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| _version_ | 1850044992090800128 |
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| author | Nataliia Letunovska Khaled Mofawiz Alfawaz |
| author_facet | Nataliia Letunovska Khaled Mofawiz Alfawaz |
| author_sort | Nataliia Letunovska |
| collection | DOAJ |
| description | The article explores approaches to assessing the quality of health care sites. The main components of evaluation are identified. The author's toolkit for health site evaluation is offered. It is based on the three branches of resource competitiveness (content, technical and marketing components). Twenty parameters of site quality calculation are defined, which have the scale and are supported by determining the weights of components. The scaling of the resulting indicator is proposed. It allows designation of the level of development of the particular site in the field of health. The practical approbation of the proposed method was carried out on the example of Ukrainian sites on the topic of rehabilitation and disease prevention. The diagram of the grouping of websites on a level of development of separate components is constructed to define the further directions of work with these sites to strengthen their competitive positions in the "Health" category. The author's typology of health sites depending on the calculated numerical combinations of the quality assessment level of components is given. It also describes the state of the "ideal" mix of components of the health site, which is formed based on the balance of individual elements. |
| format | Article |
| id | doaj-art-fe2e06570f73473fa670b6947b45e65e |
| institution | DOAJ |
| issn | 2008-5893 2423-5059 |
| language | English |
| publishDate | 2022-05-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj-art-fe2e06570f73473fa670b6947b45e65e2025-08-20T02:54:47ZengUniversity of TehranJournal of Information Technology Management2008-58932423-50592022-05-0114312714210.22059/jitm.2022.8828888288Evaluation of the quality of website about health using marketing scoringNataliia Letunovska0Khaled Mofawiz Alfawaz1Department of Marketing, Sumy State University, Sumy, Ukraine.Management Information System Department, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi ArabiaThe article explores approaches to assessing the quality of health care sites. The main components of evaluation are identified. The author's toolkit for health site evaluation is offered. It is based on the three branches of resource competitiveness (content, technical and marketing components). Twenty parameters of site quality calculation are defined, which have the scale and are supported by determining the weights of components. The scaling of the resulting indicator is proposed. It allows designation of the level of development of the particular site in the field of health. The practical approbation of the proposed method was carried out on the example of Ukrainian sites on the topic of rehabilitation and disease prevention. The diagram of the grouping of websites on a level of development of separate components is constructed to define the further directions of work with these sites to strengthen their competitive positions in the "Health" category. The author's typology of health sites depending on the calculated numerical combinations of the quality assessment level of components is given. It also describes the state of the "ideal" mix of components of the health site, which is formed based on the balance of individual elements.https://jitm.ut.ac.ir/article_88288_64f64b528b833ff610510d364d4b9942.pdfhealthsearch querylinkonline informationscoring maphealth componentvisualization |
| spellingShingle | Nataliia Letunovska Khaled Mofawiz Alfawaz Evaluation of the quality of website about health using marketing scoring Journal of Information Technology Management health search query link online information scoring map health component visualization |
| title | Evaluation of the quality of website about health using marketing scoring |
| title_full | Evaluation of the quality of website about health using marketing scoring |
| title_fullStr | Evaluation of the quality of website about health using marketing scoring |
| title_full_unstemmed | Evaluation of the quality of website about health using marketing scoring |
| title_short | Evaluation of the quality of website about health using marketing scoring |
| title_sort | evaluation of the quality of website about health using marketing scoring |
| topic | health search query link online information scoring map health component visualization |
| url | https://jitm.ut.ac.ir/article_88288_64f64b528b833ff610510d364d4b9942.pdf |
| work_keys_str_mv | AT nataliialetunovska evaluationofthequalityofwebsiteabouthealthusingmarketingscoring AT khaledmofawizalfawaz evaluationofthequalityofwebsiteabouthealthusingmarketingscoring |