Harnessing digital voices for a greener future: the role of eWOM and information adoption in shaping green investment decisions
Purpose . This study aims to examine the influence of electronic word-of-mouth (eWOM) on green investment behavior in manufacturing enterprises, with a focus on the mediating role of information acceptance. The research responds to the growing need for sustainable business strategies and the increas...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IOP Publishing
2025-01-01
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| Series: | Environmental Research Communications |
| Subjects: | |
| Online Access: | https://doi.org/10.1088/2515-7620/ade36d |
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