Realising value from big data analytics: The process of affordance actualisation
Recent developments in big data analytics (BDA) enable financial institutions to optimize their decision-making processes. However, many BDA projects fail due to a lack of understanding of the value related to the realisation process. Guided by affordance actualisation theory, this article uses a cr...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-06-01
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| Series: | Digital Business |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666954425000031 |
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| author | Firdous Mohd Farouk Christophe Schinckus Sandra Smith |
| author_facet | Firdous Mohd Farouk Christophe Schinckus Sandra Smith |
| author_sort | Firdous Mohd Farouk |
| collection | DOAJ |
| description | Recent developments in big data analytics (BDA) enable financial institutions to optimize their decision-making processes. However, many BDA projects fail due to a lack of understanding of the value related to the realisation process. Guided by affordance actualisation theory, this article uses a critical realist case study approach to examine BDA affordance actualisation in a Malaysian-owned regional bank. Data collection involved an online survey, semi-structured interviews, and archival reviews. Using four BDA affordances specific to the banking industry, along with contextual mechanisms shaping organisational actions, interactions, and structures, our study highlights the importance the process of building BDA capabilities to realise BDA value. By highlighting the iterative and dynamic nature of the affordance actualisation process, this research extends theoretical insights into how organisations build BDA capabilities to realise value.This multi-layered research provides practitioners in banking and other sectors with actionable insights to enhance BDA implementation and realise its potential value. |
| format | Article |
| id | doaj-art-fdcac9fe9ae942f6a34d0dd31d415921 |
| institution | Kabale University |
| issn | 2666-9544 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Digital Business |
| spelling | doaj-art-fdcac9fe9ae942f6a34d0dd31d4159212025-02-09T05:01:36ZengElsevierDigital Business2666-95442025-06-0151100108Realising value from big data analytics: The process of affordance actualisationFirdous Mohd Farouk0Christophe Schinckus1Sandra Smith2Taylor's University, MalaysiaUniversity of the Fraser Valley, Canada & Taylor's University, Malaysia; Corresponding author.University of Auckland, Business School, Graduate School of Management, New ZealandRecent developments in big data analytics (BDA) enable financial institutions to optimize their decision-making processes. However, many BDA projects fail due to a lack of understanding of the value related to the realisation process. Guided by affordance actualisation theory, this article uses a critical realist case study approach to examine BDA affordance actualisation in a Malaysian-owned regional bank. Data collection involved an online survey, semi-structured interviews, and archival reviews. Using four BDA affordances specific to the banking industry, along with contextual mechanisms shaping organisational actions, interactions, and structures, our study highlights the importance the process of building BDA capabilities to realise BDA value. By highlighting the iterative and dynamic nature of the affordance actualisation process, this research extends theoretical insights into how organisations build BDA capabilities to realise value.This multi-layered research provides practitioners in banking and other sectors with actionable insights to enhance BDA implementation and realise its potential value.http://www.sciencedirect.com/science/article/pii/S2666954425000031Big data analyticsAffordance actualisationCritical realismCase study analysisMalaysian banking sector |
| spellingShingle | Firdous Mohd Farouk Christophe Schinckus Sandra Smith Realising value from big data analytics: The process of affordance actualisation Digital Business Big data analytics Affordance actualisation Critical realism Case study analysis Malaysian banking sector |
| title | Realising value from big data analytics: The process of affordance actualisation |
| title_full | Realising value from big data analytics: The process of affordance actualisation |
| title_fullStr | Realising value from big data analytics: The process of affordance actualisation |
| title_full_unstemmed | Realising value from big data analytics: The process of affordance actualisation |
| title_short | Realising value from big data analytics: The process of affordance actualisation |
| title_sort | realising value from big data analytics the process of affordance actualisation |
| topic | Big data analytics Affordance actualisation Critical realism Case study analysis Malaysian banking sector |
| url | http://www.sciencedirect.com/science/article/pii/S2666954425000031 |
| work_keys_str_mv | AT firdousmohdfarouk realisingvaluefrombigdataanalyticstheprocessofaffordanceactualisation AT christopheschinckus realisingvaluefrombigdataanalyticstheprocessofaffordanceactualisation AT sandrasmith realisingvaluefrombigdataanalyticstheprocessofaffordanceactualisation |