Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in Pakistan
The current research explores the experiences of female entrepreneurs in Pakistan, offering a detailed exploration of their networking and socializing efforts, the motivational factors driving their ventures, and the unique challenges they face throughout their entrepreneurial journeys. Qualitative...
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| Format: | Article |
| Language: | English |
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University of Management and Technology
2024-12-01
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| Series: | Journal of Management and Research |
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| Online Access: | https://ojs.umt.edu.pk/index.php/jmr/article/view/1928 |
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| author | Duaa Rehman Urooj Qamar |
| author_facet | Duaa Rehman Urooj Qamar |
| author_sort | Duaa Rehman |
| collection | DOAJ |
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The current research explores the experiences of female entrepreneurs in Pakistan, offering a detailed exploration of their networking and socializing efforts, the motivational factors driving their ventures, and the unique challenges they face throughout their entrepreneurial journeys. Qualitative data was gathered through semi-structured interviews of 25 female entrepreneurs from diverse sectors. Thematic analysis was performed via NVivo14, which revealed the pervasive obstacles encountered, including deeply ingrained societal norms, gender biases, and limited access to established business networks. The findings revealed how traditional cultural expectations, including rigid gender roles and expectations of modesty, impede women's active participation in networking opportunities, further marginalizing them in business circles. This research also uncovers the innovative strategies female entrepreneurs use to navigate through these challenges, including utilization of online platforms as an alternative to in-person networking. The research also highlights the significance of fostering supportive networking environment for women to ensure professional growth. It provides a contextualized understanding of how societal pressure shapes the experience of female entrepreneurs in Pakistan, while drawing parallels with similar challenges faced by women in the world which adds to the broader literature on gender and entrepreneurship. The study offers actionable insights for policymakers and stakeholders. These insights are essential for creating an inclusive entrepreneurial environment for female entrepreneurs to help them flourish and contribute towards the economic growth and gender equality objectives of the country.
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| format | Article |
| id | doaj-art-fdc34817212248f3875ff2fc5dc90847 |
| institution | Kabale University |
| issn | 2218-2705 2519-7924 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Management and Technology |
| record_format | Article |
| series | Journal of Management and Research |
| spelling | doaj-art-fdc34817212248f3875ff2fc5dc908472025-01-03T19:35:43ZengUniversity of Management and TechnologyJournal of Management and Research2218-27052519-79242024-12-0111210.29145/jmr.112.03Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in PakistanDuaa Rehman0Urooj Qamar1Institute of Business and Information Technology, University of the Punjab, LahoreInstitute of Business & Information Technology, University of the Punjab, Lahore, Pakistan The current research explores the experiences of female entrepreneurs in Pakistan, offering a detailed exploration of their networking and socializing efforts, the motivational factors driving their ventures, and the unique challenges they face throughout their entrepreneurial journeys. Qualitative data was gathered through semi-structured interviews of 25 female entrepreneurs from diverse sectors. Thematic analysis was performed via NVivo14, which revealed the pervasive obstacles encountered, including deeply ingrained societal norms, gender biases, and limited access to established business networks. The findings revealed how traditional cultural expectations, including rigid gender roles and expectations of modesty, impede women's active participation in networking opportunities, further marginalizing them in business circles. This research also uncovers the innovative strategies female entrepreneurs use to navigate through these challenges, including utilization of online platforms as an alternative to in-person networking. The research also highlights the significance of fostering supportive networking environment for women to ensure professional growth. It provides a contextualized understanding of how societal pressure shapes the experience of female entrepreneurs in Pakistan, while drawing parallels with similar challenges faced by women in the world which adds to the broader literature on gender and entrepreneurship. The study offers actionable insights for policymakers and stakeholders. These insights are essential for creating an inclusive entrepreneurial environment for female entrepreneurs to help them flourish and contribute towards the economic growth and gender equality objectives of the country. https://ojs.umt.edu.pk/index.php/jmr/article/view/1928socializing and networking challengessocietal and cultural factorswomen entrepreneurship |
| spellingShingle | Duaa Rehman Urooj Qamar Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in Pakistan Journal of Management and Research socializing and networking challenges societal and cultural factors women entrepreneurship |
| title | Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in Pakistan |
| title_full | Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in Pakistan |
| title_fullStr | Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in Pakistan |
| title_full_unstemmed | Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in Pakistan |
| title_short | Examining the Influence of Cultural and Societal Factors on Networking and Socializing Challenges: A Study of Female Entrepreneurs in Pakistan |
| title_sort | examining the influence of cultural and societal factors on networking and socializing challenges a study of female entrepreneurs in pakistan |
| topic | socializing and networking challenges societal and cultural factors women entrepreneurship |
| url | https://ojs.umt.edu.pk/index.php/jmr/article/view/1928 |
| work_keys_str_mv | AT duaarehman examiningtheinfluenceofculturalandsocietalfactorsonnetworkingandsocializingchallengesastudyoffemaleentrepreneursinpakistan AT uroojqamar examiningtheinfluenceofculturalandsocietalfactorsonnetworkingandsocializingchallengesastudyoffemaleentrepreneursinpakistan |