CLOUD COMPUTING AND BIG DATA AS CONVERGENT TECHNOLOGIES FOR RETAIL PRICING STRATEGIES OF SMEs

CLOUD COMPUTING AND BIG DATA AS CONVERGENT TECHNOLOGIES FOR RETAIL PRICING STRATEGIES OF SMEs

Most retailers know that technology has played an increasingly important role in helping retailers set prices. Online business decision systems are at the core point of an SMEs management and reporting activities. But, until recently, these efforts have been rooted in advances in computing technolog...

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Bibliographic Details
Main Authors: George SUCIU, Gyorgy TODORAN, Adelina OCHIAN, Victor SUCIU, Janna CROPOTOVA
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2014-05-01
Series:Challenges of the Knowledge Society
Subjects:
Cloud Computing
Big Data
Retail Pricing Strategies
Small and Medium Enterprise;
Online Access:http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=12_IT_in_social_sciences%2F&download=CKS+2014_IT_in_social_sciences_art.106.pdf
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