Influencers: Navigating platforms, expertise, branding, and authenticity
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2025-05-01
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| Series: | Nordic Journal of Media Studies |
| Online Access: | https://doi.org/10.2478/njms-2025-0001 |
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| _version_ | 1849700013714702336 |
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| author | JERSLEV ANNE MORTENSEN METTE |
| author_facet | JERSLEV ANNE MORTENSEN METTE |
| author_sort | JERSLEV ANNE |
| collection | DOAJ |
| format | Article |
| id | doaj-art-fda83f8e8b8b46d4b85329ddfa9ddee9 |
| institution | DOAJ |
| issn | 2003-184X |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordic Journal of Media Studies |
| spelling | doaj-art-fda83f8e8b8b46d4b85329ddfa9ddee92025-08-20T03:18:24ZengSciendoNordic Journal of Media Studies2003-184X2025-05-017111710.2478/njms-2025-0001Influencers: Navigating platforms, expertise, branding, and authenticityJERSLEV ANNE0MORTENSEN METTE1Department of Communication, University of Copenhagen, DenmarkDepartment of Communication, University of Copenhagen, Denmarkhttps://doi.org/10.2478/njms-2025-0001 |
| spellingShingle | JERSLEV ANNE MORTENSEN METTE Influencers: Navigating platforms, expertise, branding, and authenticity Nordic Journal of Media Studies |
| title | Influencers: Navigating platforms, expertise, branding, and authenticity |
| title_full | Influencers: Navigating platforms, expertise, branding, and authenticity |
| title_fullStr | Influencers: Navigating platforms, expertise, branding, and authenticity |
| title_full_unstemmed | Influencers: Navigating platforms, expertise, branding, and authenticity |
| title_short | Influencers: Navigating platforms, expertise, branding, and authenticity |
| title_sort | influencers navigating platforms expertise branding and authenticity |
| url | https://doi.org/10.2478/njms-2025-0001 |
| work_keys_str_mv | AT jerslevanne influencersnavigatingplatformsexpertisebrandingandauthenticity AT mortensenmette influencersnavigatingplatformsexpertisebrandingandauthenticity |