FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAM
Using industrial bionitrogen fertilizer for crops is a new trend to improve the quality and value of agricultural products while helping to improve the soil environment and can completely replace traditional chemical nitrogen. Industrial bionitrogen fertilizer is gradually being produced and consume...
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| Format: | Article |
| Language: | English |
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University of Agricultural Sciences and Veterinary Medicine, Bucharest
2024-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.24_3/Art32.pdf |
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| author | Le Canh DUNG Nguyen Thanh NHIEN |
| author_facet | Le Canh DUNG Nguyen Thanh NHIEN |
| author_sort | Le Canh DUNG |
| collection | DOAJ |
| description | Using industrial bionitrogen fertilizer for crops is a new trend to improve the quality and value of agricultural products while helping to improve the soil environment and can completely replace traditional chemical nitrogen. Industrial bionitrogen fertilizer is gradually being produced and consumed in Vietnam and the Mekong Delta. However, the level of industrial bionitrogen fertilizer consumption is still limited for many reasons. This study interviewed 250 rice farmers in the Mekong Delta provinces who consumed industrial bionitrogen fertilizers, then used exploratory factor analysis to evaluate the influence of factors on their decisions of purchasing industrial bionitrogen fertilizer. The results show that there are at least 5 factors that have a positive impact on purchasing decisions, arranged according to their importance: consumer awareness, subjective standards, product quality, distribution system and sales promotion. On this basis, some policy implications and solutions have been proposed. |
| format | Article |
| id | doaj-art-fda35c43db7648e49dee025cfcfa2933 |
| institution | DOAJ |
| issn | 2284-7995 2285-3952 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University of Agricultural Sciences and Veterinary Medicine, Bucharest |
| record_format | Article |
| series | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| spelling | doaj-art-fda35c43db7648e49dee025cfcfa29332025-08-20T02:40:23ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522024-01-01243297306102FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAMLe Canh DUNGNguyen Thanh NHIENUsing industrial bionitrogen fertilizer for crops is a new trend to improve the quality and value of agricultural products while helping to improve the soil environment and can completely replace traditional chemical nitrogen. Industrial bionitrogen fertilizer is gradually being produced and consumed in Vietnam and the Mekong Delta. However, the level of industrial bionitrogen fertilizer consumption is still limited for many reasons. This study interviewed 250 rice farmers in the Mekong Delta provinces who consumed industrial bionitrogen fertilizers, then used exploratory factor analysis to evaluate the influence of factors on their decisions of purchasing industrial bionitrogen fertilizer. The results show that there are at least 5 factors that have a positive impact on purchasing decisions, arranged according to their importance: consumer awareness, subjective standards, product quality, distribution system and sales promotion. On this basis, some policy implications and solutions have been proposed.https://managementjournal.usamv.ro/pdf/vol.24_3/Art32.pdf |
| spellingShingle | Le Canh DUNG Nguyen Thanh NHIEN FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAM Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| title | FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAM |
| title_full | FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAM |
| title_fullStr | FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAM |
| title_full_unstemmed | FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAM |
| title_short | FACTORS AFFECTING THE DECISION TO PURCHASE BIO-ORGANIC FERTILIZER FOR RICE PRODUCTION IN THE MEKONG DELTA, VIETNAM |
| title_sort | factors affecting the decision to purchase bio organic fertilizer for rice production in the mekong delta vietnam |
| url | https://managementjournal.usamv.ro/pdf/vol.24_3/Art32.pdf |
| work_keys_str_mv | AT lecanhdung factorsaffectingthedecisiontopurchasebioorganicfertilizerforriceproductioninthemekongdeltavietnam AT nguyenthanhnhien factorsaffectingthedecisiontopurchasebioorganicfertilizerforriceproductioninthemekongdeltavietnam |