Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale
As organizations’ presence on social networks is becoming almost obligatory, local and regional authorities are converting to the so-called “2.0” web paradigm. These strategies, deployed on Facebook, Twitter or any other social networks require monitoring and management skills that only community ma...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2017-03-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/2166 |
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| _version_ | 1841543353309593600 |
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| author | Olivier Galibert Nicolas Peirot |
| author_facet | Olivier Galibert Nicolas Peirot |
| author_sort | Olivier Galibert |
| collection | DOAJ |
| description | As organizations’ presence on social networks is becoming almost obligatory, local and regional authorities are converting to the so-called “2.0” web paradigm. These strategies, deployed on Facebook, Twitter or any other social networks require monitoring and management skills that only community management seems to be able to provide. This observation leads us to our issue: how does community management and its range of strategic best practices link to local authorities online presence? Through a corpus composed of web pages putting in evidence the conditions of the institutionalization of the practice (expert, administrative and legal marks), we want to formulate one main hypothesis about the development of community management within local democracy. We want to suggest a reorganization of community management from a marketing to a political instrument; a community management more considered as a tool to frame citizens’ expression than a tool to inform them. |
| format | Article |
| id | doaj-art-fd90395ca9504d4b9f12d94eb7502a60 |
| institution | Kabale University |
| issn | 2368-9587 |
| language | English |
| publishDate | 2017-03-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj-art-fd90395ca9504d4b9f12d94eb7502a602025-01-13T13:44:38ZengUniversité du Québec à MontréalCommuniquer2368-95872017-03-0119597710.4000/communiquer.2166Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie localeOlivier GalibertNicolas PeirotAs organizations’ presence on social networks is becoming almost obligatory, local and regional authorities are converting to the so-called “2.0” web paradigm. These strategies, deployed on Facebook, Twitter or any other social networks require monitoring and management skills that only community management seems to be able to provide. This observation leads us to our issue: how does community management and its range of strategic best practices link to local authorities online presence? Through a corpus composed of web pages putting in evidence the conditions of the institutionalization of the practice (expert, administrative and legal marks), we want to formulate one main hypothesis about the development of community management within local democracy. We want to suggest a reorganization of community management from a marketing to a political instrument; a community management more considered as a tool to frame citizens’ expression than a tool to inform them.https://journals.openedition.org/communiquer/2166community managementlocal and regional authoritieslocal democracyonline political participationWeb 2.0 |
| spellingShingle | Olivier Galibert Nicolas Peirot Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale Communiquer community management local and regional authorities local democracy online political participation Web 2.0 |
| title | Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale |
| title_full | Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale |
| title_fullStr | Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale |
| title_full_unstemmed | Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale |
| title_short | Entre « encadrement » et « débordement » : une approche des enjeux du community management dans le champ de la démocratie locale |
| title_sort | entre encadrement et debordement une approche des enjeux du community management dans le champ de la democratie locale |
| topic | community management local and regional authorities local democracy online political participation Web 2.0 |
| url | https://journals.openedition.org/communiquer/2166 |
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