The role of hybrid strategy in the innovation strategy process
The role of hybrid strategy in the process of innovative strategizing is considered. It is determined that a clean strategy does not lead to excellent results and is widely criticized. Scientists say that there has been a shift in focus from pure strategy to hybrid (integration of a set of strategie...
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| Format: | Article |
| Language: | English |
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Zhytomyr Polytechnic State University
2023-07-01
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| Series: | Економіка, управління та адміністрування |
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| Online Access: | http://ema.ztu.edu.ua/article/view/284926 |
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| _version_ | 1850227969632501760 |
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| author | R.V. |
| author_facet | R.V. |
| author_sort | R.V. |
| collection | DOAJ |
| description | The role of hybrid strategy in the process of innovative strategizing is considered. It is determined that a clean strategy does not lead to excellent results and is widely criticized. Scientists say that there has been a shift in focus from pure strategy to hybrid (integration of a set of strategies). This transformation is constantly growing. Therefore, from now on, a hybrid strategy based on the strategies of miles, snow and Porter is a vital concept for successful work in the context of innovative strategizing. The study discussed the benefits of using hybrid strategies. The results showed that such strategies are superior to Pure Strategies. Using hybrid strategies leads to increased market share, quality, flexibility, innovation, delivery time, and lower costs across sectors. On the other hand, literature analysis has shown that readiness for strategic change and response to strategic change pose the most notable challenges for adopting hybrid strategies. In addition, an overview of the current state of theoretical and practical implications for hybrid strategies was provided. Thus, a hybrid strategy based on Miles and snow encourages scientists to learn about strategic diversity. |
| format | Article |
| id | doaj-art-fd71a700cf6c43928dfb6b94f8659b79 |
| institution | OA Journals |
| issn | 2664-245X 2664-2468 |
| language | English |
| publishDate | 2023-07-01 |
| publisher | Zhytomyr Polytechnic State University |
| record_format | Article |
| series | Економіка, управління та адміністрування |
| spelling | doaj-art-fd71a700cf6c43928dfb6b94f8659b792025-08-20T02:04:40ZengZhytomyr Polytechnic State UniversityЕкономіка, управління та адміністрування2664-245X2664-24682023-07-012104323610.26642/ema-2023-2(104)-32-36The role of hybrid strategy in the innovation strategy processR.V.0https://orcid.org/0000-0001-5307-0991 YankovoiThe role of hybrid strategy in the process of innovative strategizing is considered. It is determined that a clean strategy does not lead to excellent results and is widely criticized. Scientists say that there has been a shift in focus from pure strategy to hybrid (integration of a set of strategies). This transformation is constantly growing. Therefore, from now on, a hybrid strategy based on the strategies of miles, snow and Porter is a vital concept for successful work in the context of innovative strategizing. The study discussed the benefits of using hybrid strategies. The results showed that such strategies are superior to Pure Strategies. Using hybrid strategies leads to increased market share, quality, flexibility, innovation, delivery time, and lower costs across sectors. On the other hand, literature analysis has shown that readiness for strategic change and response to strategic change pose the most notable challenges for adopting hybrid strategies. In addition, an overview of the current state of theoretical and practical implications for hybrid strategies was provided. Thus, a hybrid strategy based on Miles and snow encourages scientists to learn about strategic diversity.http://ema.ztu.edu.ua/article/view/284926strategyhybrid strategyprocessroleinnovative strategizing |
| spellingShingle | R.V. The role of hybrid strategy in the innovation strategy process Економіка, управління та адміністрування strategy hybrid strategy process role innovative strategizing |
| title | The role of hybrid strategy in the innovation strategy process |
| title_full | The role of hybrid strategy in the innovation strategy process |
| title_fullStr | The role of hybrid strategy in the innovation strategy process |
| title_full_unstemmed | The role of hybrid strategy in the innovation strategy process |
| title_short | The role of hybrid strategy in the innovation strategy process |
| title_sort | role of hybrid strategy in the innovation strategy process |
| topic | strategy hybrid strategy process role innovative strategizing |
| url | http://ema.ztu.edu.ua/article/view/284926 |
| work_keys_str_mv | AT rv theroleofhybridstrategyintheinnovationstrategyprocess AT rv roleofhybridstrategyintheinnovationstrategyprocess |