Information and analytical ensuring the acceptance of administrative decisions in the field of marketing

Information and analytical ensuring the acceptance of administrative decisions in the field of marketing

The article discusses the issue of information and analytical support for the development, support and implementation of marketing management solutions. It was established that the instability of the external environment of the functioning of enterprises requires them to make non-standard management...

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Bibliographic Details
Main Authors: Valentyna Morokhova, Оlga Boiko, Оleg Kovalchuk
Format: Article
Language:English
Published: Lutsk National Technical University 2023-03-01
Series:Економічний форум
Subjects:
marketing activity; information and analytical support; marketing information; marketing management solutions; marketing analysis; marketing research
Online Access:https://e-forum.com.ua/en/journals/tom-13-1-2023/informatsiyno-analitichne-zabezpechennya-prynyattya-upravlinskikh-rishen-u-sferi-marketingu
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