Characterizing the Reaction of Doctors to COVID-19 on Twitter

With the surge of the Delta variant of COVID-19, clear public health messaging on social media has become more vital than ever. We demonstrate how unique Twitter data can be used to explore doctors’ reactions to the early months of the COVID-19 pandemic. We elucidate how discussion differed across...

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Main Authors: Katie Hsia, Edward Kong
Format: Article
Language:English
Published: HOPE 2022-04-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/3245
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author Katie Hsia
Edward Kong
author_facet Katie Hsia
Edward Kong
author_sort Katie Hsia
collection DOAJ
description With the surge of the Delta variant of COVID-19, clear public health messaging on social media has become more vital than ever. We demonstrate how unique Twitter data can be used to explore doctors’ reactions to the early months of the COVID-19 pandemic. We elucidate how discussion differed across locations, over time, and in comparison to non-doctors. Tweets spiked surrounding major events and in locations with rising case numbers. Discussion from doctors initially focused on the origin of the virus in Wuhan, later switching to calls to “stay home.” Doctors tweeted more often about public health and healthcare workers, whereas non-doctors were more likely to tweet about political topics, including China and the Trump administration. The differences in how doctors and non-doctors engage about COVID-19 can provide insight into the similarities and differences in communication between medical experts and the public. Future public health communications may benefit from analyses that compare the social media messages promulgated by various groups.
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spelling doaj-art-fd3c895ddee7471880bfffce26c7eaef2025-08-20T03:36:58ZengHOPEJournal of Quantitative Description: Digital Media2673-88132022-04-01210.51685/jqd.2022.012Characterizing the Reaction of Doctors to COVID-19 on TwitterKatie Hsia0Edward Kong1Tufts Medical CenterHarvard Medical School With the surge of the Delta variant of COVID-19, clear public health messaging on social media has become more vital than ever. We demonstrate how unique Twitter data can be used to explore doctors’ reactions to the early months of the COVID-19 pandemic. We elucidate how discussion differed across locations, over time, and in comparison to non-doctors. Tweets spiked surrounding major events and in locations with rising case numbers. Discussion from doctors initially focused on the origin of the virus in Wuhan, later switching to calls to “stay home.” Doctors tweeted more often about public health and healthcare workers, whereas non-doctors were more likely to tweet about political topics, including China and the Trump administration. The differences in how doctors and non-doctors engage about COVID-19 can provide insight into the similarities and differences in communication between medical experts and the public. Future public health communications may benefit from analyses that compare the social media messages promulgated by various groups. https://journalqd.org/article/view/3245Social MediaCOVID-19Doctors
spellingShingle Katie Hsia
Edward Kong
Characterizing the Reaction of Doctors to COVID-19 on Twitter
Journal of Quantitative Description: Digital Media
Social Media
COVID-19
Doctors
title Characterizing the Reaction of Doctors to COVID-19 on Twitter
title_full Characterizing the Reaction of Doctors to COVID-19 on Twitter
title_fullStr Characterizing the Reaction of Doctors to COVID-19 on Twitter
title_full_unstemmed Characterizing the Reaction of Doctors to COVID-19 on Twitter
title_short Characterizing the Reaction of Doctors to COVID-19 on Twitter
title_sort characterizing the reaction of doctors to covid 19 on twitter
topic Social Media
COVID-19
Doctors
url https://journalqd.org/article/view/3245
work_keys_str_mv AT katiehsia characterizingthereactionofdoctorstocovid19ontwitter
AT edwardkong characterizingthereactionofdoctorstocovid19ontwitter