Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system

The aim of the research is to investigate the network of local fruit and vegetable products from “farm to fork”, to uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness of the sector. Traceability is an ability to track any foo...

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Main Authors: Miklós Pakurár, Sándor Kovács, József Popp, András Vántus
Format: Article
Language:English
Published: Editura ASE 2015-05-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2417
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author Miklós Pakurár
Sándor Kovács
József Popp
András Vántus
author_facet Miklós Pakurár
Sándor Kovács
József Popp
András Vántus
author_sort Miklós Pakurár
collection DOAJ
description The aim of the research is to investigate the network of local fruit and vegetable products from “farm to fork”, to uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness of the sector. Traceability is an ability to track any food that will be consumed throughout the processes of production, processing and distribution. The research investigates what the customer knows about the origin and treatments of purchased products and what further information would satisfy the consumer. The study explores the flow of information amongst the chain members: producers, wholesalers, small-scale retailers, and customers. Based on interviews and questionnaires, regression analysis and ordinal regression procedure were performed. Innovative solutions to make the retailing competitive should be aligned with the precise knowledge of the consumer. The results of the research show that deficiencies in data collection, data erosion, low level of cooperation of supply chain partners, not paying more attention for more detailed information, and inadequate control are the main problems of the traceability in fruit and vegetable chains.
format Article
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institution DOAJ
issn 1582-9146
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language English
publishDate 2015-05-01
publisher Editura ASE
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series Amfiteatru Economic
spelling doaj-art-fbe910ba9de44cf28b65df673d2b354e2025-08-20T03:06:19ZengEditura ASEAmfiteatru Economic1582-91462247-91042015-05-011739676692Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing systemMiklós Pakurár0Sándor Kovács1József Popp 2András Vántus3University of Debrecen, HungaryUniversity of Debrecen, HungaryUniversity of Debrecen, HungaryUniversity of Debrecen, HungaryThe aim of the research is to investigate the network of local fruit and vegetable products from “farm to fork”, to uncover the hidden processes in traceability and to advise innovations in the retailing system to improve the competitiveness of the sector. Traceability is an ability to track any food that will be consumed throughout the processes of production, processing and distribution. The research investigates what the customer knows about the origin and treatments of purchased products and what further information would satisfy the consumer. The study explores the flow of information amongst the chain members: producers, wholesalers, small-scale retailers, and customers. Based on interviews and questionnaires, regression analysis and ordinal regression procedure were performed. Innovative solutions to make the retailing competitive should be aligned with the precise knowledge of the consumer. The results of the research show that deficiencies in data collection, data erosion, low level of cooperation of supply chain partners, not paying more attention for more detailed information, and inadequate control are the main problems of the traceability in fruit and vegetable chains.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2417retailingcompetitivenessinnovationtraceabilitylocal fruit and vegetable supply chain
spellingShingle Miklós Pakurár
Sándor Kovács
József Popp
András Vántus
Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
Amfiteatru Economic
retailing
competitiveness
innovation
traceability
local fruit and vegetable supply chain
title Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
title_full Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
title_fullStr Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
title_full_unstemmed Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
title_short Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
title_sort innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
topic retailing
competitiveness
innovation
traceability
local fruit and vegetable supply chain
url http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2417
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AT sandorkovacs innovativesolutionsintraceabilitytoimprovethecompetitivenessofalocalfruitandvegetableretailingsystem
AT jozsefpopp innovativesolutionsintraceabilitytoimprovethecompetitivenessofalocalfruitandvegetableretailingsystem
AT andrasvantus innovativesolutionsintraceabilitytoimprovethecompetitivenessofalocalfruitandvegetableretailingsystem