Effects of Adaptive, Organizational Learning and Absorbability and Their Impact on Marketing Capabilities and Business Performance: Unlocking the Potential of Indonesian Non-high-tech SMEs
This study aims to exploit the factors that influence business performance in the context of non-high-tech SMEs. This study investigates the mechanism by which the capabilities of SMEs are applied to improve business performance. The study focuses on the mediating role of marketing ability in the re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-01-01
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| Series: | Profit: Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/2772 |
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