Sustainability in marketing: a review using multiple correspondence analysis
This study examines the state of sustainability in leading marketing research and proposes a bottom-up framework that involves business managers, consumers and the environment at different levels. A qualitative approach involving multiple correspondence analysis is used to examine the status of sust...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2493389 |
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