Main street retail districts or shopping centers? comparing the preferences of low-income consumers
This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers we...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2012-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123040843007 |
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| _version_ | 1825207389420257280 |
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| author | Juracy Parente Marcelo Moll Brandão Ana Paula Miotto Flávia Plutarco |
| author_facet | Juracy Parente Marcelo Moll Brandão Ana Paula Miotto Flávia Plutarco |
| author_sort | Juracy Parente |
| collection | DOAJ |
| description | This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers were more satisfied with shopping centers, they still indicated stronger patronage intention for street shopping districts. Ten attractiveness factors were assessed as influencing the responses regarding these two types of retail agglomerations. While shopping malls received better evaluation on environment, infrastructure, variety of stores and security, the street districts were judged to be better regarding access and value. With the increasing purchasing power, degree of discernment and mobility of low-income consumers in Brazil, we believe that street retail districts, without intense efforts for revitalization, will tend to enter a severe process of deterioration. |
| format | Article |
| id | doaj-art-fbce1ff7a2c742cb8b1e78612a8ea555 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2012-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-fbce1ff7a2c742cb8b1e78612a8ea5552025-02-06T23:39:29ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2012-01-011154179Main street retail districts or shopping centers? comparing the preferences of low-income consumersJuracy ParenteMarcelo Moll BrandãoAna Paula MiottoFlávia PlutarcoThis study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers were more satisfied with shopping centers, they still indicated stronger patronage intention for street shopping districts. Ten attractiveness factors were assessed as influencing the responses regarding these two types of retail agglomerations. While shopping malls received better evaluation on environment, infrastructure, variety of stores and security, the street districts were judged to be better regarding access and value. With the increasing purchasing power, degree of discernment and mobility of low-income consumers in Brazil, we believe that street retail districts, without intense efforts for revitalization, will tend to enter a severe process of deterioration.http://www.redalyc.org/articulo.oa?id=123040843007lowincome consumersstreet retail districtsshopping centerssatisfactionpatronage intention |
| spellingShingle | Juracy Parente Marcelo Moll Brandão Ana Paula Miotto Flávia Plutarco Main street retail districts or shopping centers? comparing the preferences of low-income consumers BBR: Brazilian Business Review low income consumers street retail districts shopping centers satisfaction patronage intention |
| title | Main street retail districts or shopping centers? comparing the preferences of low-income consumers |
| title_full | Main street retail districts or shopping centers? comparing the preferences of low-income consumers |
| title_fullStr | Main street retail districts or shopping centers? comparing the preferences of low-income consumers |
| title_full_unstemmed | Main street retail districts or shopping centers? comparing the preferences of low-income consumers |
| title_short | Main street retail districts or shopping centers? comparing the preferences of low-income consumers |
| title_sort | main street retail districts or shopping centers comparing the preferences of low income consumers |
| topic | low income consumers street retail districts shopping centers satisfaction patronage intention |
| url | http://www.redalyc.org/articulo.oa?id=123040843007 |
| work_keys_str_mv | AT juracyparente mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers AT marcelomollbrandao mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers AT anapaulamiotto mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers AT flaviaplutarco mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers |