Marketing and Perceived Value of Differentiated Quality Labels in Extremadura’s Agri-Food Sector
The present study focuses on the attractiveness and perceived value of differentiated quality labels, such as the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), for agri-food products from Extremadura (Spain). In doing so, it addresses a gap in the scientific lite...
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| Main Authors: | Alejandro Maya Reyes, Elena Muñoz-Muñoz, Carlos Díaz Caro, Ángel-Sabino Mirón Sanguino |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-08-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/14/15/2707 |
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