Comparing green customer citizenship attitudes and behaviours in South Africa and South Korea
Orientation: Green consumption is a popular topic of conversation and research. Green initiatives are characterised by considerations, attitudes and behaviours. Research purpose: This article compares Korean and South African customers on five constructs plausibly associated with green customer cit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-01-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/1336 |
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