ASSESSMENT OF THE EFFECTIVENESS OF THE BLUE OCEAN STRATEGY FOR UKRAINIAN WINE INDUSTRY

The study addresses the problem of assessment the effectiveness of company’s strategy. It gives an overview of theoretical and practical foundations for development of company’s strategy. It examines the principles of innovative Blue Ocean Strategy. The Blue Ocean Strategy for Ukrainian companies on...

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Bibliographic Details
Main Authors: N. Kochkina, I. Medvedeva
Format: Article
Language:deu
Published: Taras Shevchenko National University of Kyiv 2015-08-01
Series:Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
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Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=7154
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