Hardesign vs Softdesign
Our thought on innovation starts from the dichotomy between the strong and the light design’s components: on the one hand opposed, on the other complementary. Hard is the process based on the consumerist model, Soft is more sustainable. Hard is the dimension of possession, Soft is that of access and...
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| Format: | Article |
| Language: | English |
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LetteraVentidue Srl
2019-06-01
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| Series: | Agathón |
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| Online Access: | https://www.agathon.it/agathon/article/view/141 |
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| _version_ | 1832572452166696960 |
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| author | Raffaella Fagnoni Chiara Olivastri |
| author_facet | Raffaella Fagnoni Chiara Olivastri |
| author_sort | Raffaella Fagnoni |
| collection | DOAJ |
| description | Our thought on innovation starts from the dichotomy between the strong and the light design’s components: on the one hand opposed, on the other complementary. Hard is the process based on the consumerist model, Soft is more sustainable. Hard is the dimension of possession, Soft is that of access and sharing. Hard is the top-down process and Soft is the bottom-up process that values social innovation. The project tools are not records to be applied. They must adapt, be customized to the needs expressed by the people who are activating themselves in the structuring of answers. The role of designers today is to face our time challenges, to which the models used in the last century are unable to respond. It is to answer to the world’s change by performing the change in the project. |
| format | Article |
| id | doaj-art-fb297551bc684a6f995141c76e8a733f |
| institution | Kabale University |
| issn | 2464-9309 2532-683X |
| language | English |
| publishDate | 2019-06-01 |
| publisher | LetteraVentidue Srl |
| record_format | Article |
| series | Agathón |
| spelling | doaj-art-fb297551bc684a6f995141c76e8a733f2025-02-02T10:05:28ZengLetteraVentidue SrlAgathón2464-93092532-683X2019-06-015online10.19229/2464-9309/5162019Hardesign vs SoftdesignRaffaella Fagnoni0Chiara Olivastri1University of GenovaUniversity of GenovaOur thought on innovation starts from the dichotomy between the strong and the light design’s components: on the one hand opposed, on the other complementary. Hard is the process based on the consumerist model, Soft is more sustainable. Hard is the dimension of possession, Soft is that of access and sharing. Hard is the top-down process and Soft is the bottom-up process that values social innovation. The project tools are not records to be applied. They must adapt, be customized to the needs expressed by the people who are activating themselves in the structuring of answers. The role of designers today is to face our time challenges, to which the models used in the last century are unable to respond. It is to answer to the world’s change by performing the change in the project.https://www.agathon.it/agathon/article/view/141service designsocial innovationco-designdesign as a processproduct-service |
| spellingShingle | Raffaella Fagnoni Chiara Olivastri Hardesign vs Softdesign Agathón service design social innovation co-design design as a process product-service |
| title | Hardesign vs Softdesign |
| title_full | Hardesign vs Softdesign |
| title_fullStr | Hardesign vs Softdesign |
| title_full_unstemmed | Hardesign vs Softdesign |
| title_short | Hardesign vs Softdesign |
| title_sort | hardesign vs softdesign |
| topic | service design social innovation co-design design as a process product-service |
| url | https://www.agathon.it/agathon/article/view/141 |
| work_keys_str_mv | AT raffaellafagnoni hardesignvssoftdesign AT chiaraolivastri hardesignvssoftdesign |